Over recent years, social media has expanded exponentially and is obviously a trend that is here to stay for the foreseeable future. There are more than 750 million active accounts on Facebook and 200 million tweets a day from Twitter! With current main stream social tools hitting astronomical user figures, it is unsurprising to see the affects these means of communication can have on the population of most countries; keeping up to date with current global affairs is effortless and an almost instantaneous action that allows the world to be more connected than ever before. (more…)
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UK Riots: Is Social Media a Key Facilitator, or Easy to Blame?
Wednesday, August 10th, 2011Facebook, Social Media, Twitter
As the Tottenham riots (triggered by the death of Mark Duggan) cause devastation across London, BlackBerry’s encrypted free messenger service has also come under fire, as Met police blame their better known BBM service for fuelling the attacks.
Particular emphasis has been placed on the BlackBerry messenger service for coordinating and powering the riots. Unlike Facebook, Twitter and text messaging, BBM is a private, free social network, where all messages are automatically encrypted as they leave the senders phone. It was originally designed by BlackBerry to assist its roots as a secure business communication tool. (more…)
Olympic Athletes Encouraged to Use Social Media
Thursday, August 4th, 2011Blogging, Social Media, Twitter
Start adding your favourite Olympic players on Twitter for a very personal update of their progress in the 2012 Olympics!
The athletes have been encouraged to start blogging and to use Twitter by Olympic officials, but there are guidelines which are definitely not worth breaching, as the athletes could face rejection from the Olympics. (more…)
Social Media: Is it Becoming More, or Less, Individual?
Friday, July 15th, 2011Engagement, Facebook, Google, Social Media, Twitter
Something strange seems to be happening in the world of social media and it only looks to get worse – whether Google+ survives or not. As expectations get higher and technological norms become more impressive, people seem to be gradually abandoning individuality in favour of simple, across-the-board standardisation from the likes of Facebook and Twitter. However, it’s hard not to agree that this egalitarian approach is a bad one; given the way that individual presences have evolved online, it may just be a simple reaction to having too much freedom. (more…)
The Scoop on Ben & Jerry’s Twitter Campaign
Monday, July 4th, 2011Engagement, Social Media Optimisation, Twitter
Summer is officially here, and there’s no better excuse to sit out in the garden and stuff our faces with ice cream.
America’s most delicious export, Ben and Jerry’s, has taken the summer by the horns and recently embarked on their 2011 Scoop Truck Tour across the States, performing the mouth-wateringly noble act of dishing out free ice cream to the populous. (more…)


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