“We’re not here to be advertised at” tweeted one of Rio Ferdinand’s followers responding to the footballer’s sponsored tweets for Snickers last week. Snickers-gate has raised an interesting issue for digital marketers at a time of maturing social advertising with Search Plus Your World, Facebook Sponsored Stories both causing a stir in early 2012. (more…)
Twitter Blog Posts
Snickersgate: Keeping Your Social Ads Relevant
Monday, January 30th, 2012
The Launch of Twitter’s Self-Serve Ad Platform
Thursday, December 29th, 2011Twitter is now testing a self-serve ad platform which will enable advertisers to purchase promoted accounts and tweets. (more…)
Top Link Building Resources and Tools: Part Three
Friday, December 9th, 2011
How Not to Use Twitter: A Lesson for Brands
Tuesday, December 6th, 2011Last week, Qantas became the latest brand to suffer a huge backlash as the result of a Twitter hashtag social media campaign. Qantas, the airline of Australia, decided it would be a good idea to run a social media campaign with the hashtag #QantasLuxury. This was just three weeks after grounding their whole fleet of airlines stranding 70,000 passengers around the world due to a strike by their employees over pay and job losses. The aim of the campaign was to encourage consumer engagement and for customers to win Qantas gift packs. (more…)
White Hat Twitter Outreach for Businesses
Monday, December 5th, 2011
The advent of social media has arguably equipped executives with the most powerful digital outreach tool of the last decade. However, corporate use of this tool is all too often inconsistent, uninspired and vexatious, which can sometimes do more harm than good for businesses running ill-targeted campaigns.
How many times have we checked who’s tweeted us to find a spammy link with a poorly written, generic message? (more…)
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