Social Media Optimisation Blog Posts

Unraveling the Chain: How Estate Agents and Solicitors can Make the Most of Social Media

Monday, May 16th, 2011

Engagement, Facebook, Social Media Optimisation, Twitter

Go easy on me people – this is my first post!

This is quite topical for me at the moment. I am moving house and have quickly learnt that estate agents and solicitors both love the old methods of communication. They even make you sign a form that states you understand email isn’t the most secure form of communication you can use! And storing all my personal details etc. on a piece of paper in a filing cabinet in your office is?

So it started me thinking. If both parties in this process embraced new forms of communication, how easy would it be for the potential punter? Here are just a few ways they could use social media to improve their communications:

1) Twitter accounts per branch would allow tweets to be sent out about new properties added or sales agreed on. With the increased use of social media on mobile and the Twitter apps available, potential buyers and renters could access this information real time to find out what properties may interest them. (more…)

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Frankenstein’s Wedding, the BBC and Social Media

Thursday, April 7th, 2011

BBC, Social Media Optimisation

Whilst looking on the BBC website in February, I came across a page advertising a live performance masterpiece in Leeds.

Obviously I was intrigued, and when I saw an online application to be a part of Frankenstein’s wedding as a participating audience member, I just had to sign me and a few friends up! Looking around the BBC Three’s web page, I was interested in how this live theatre performance had been put together. There was a blog detailing Elizabeth’s (Frankenstein’s bride) video diaries prior to the main event, and a link to a dance video, which those lucky enough to get tickets would need to learn. It also had behind the scenes footage, where you could meet the characters and read about the event’s dress code. It was a great teaser to the main event and a way of gaining online interest.

After applying, I attended the dance workshop, and was selected to have a more prominent part via an email campaign that was sent randomly to 100 of the 1000 people taking park in the dance. Whilst at the event, it was hard to see what was actually going on in the performance as it was a mixture of pre-recorded clips and live scenes. When watching it back, it was great to see it all come together and even better when watching the flash mob dance, which to everyone else watching will have been a total surprise. (more…)

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Street Party or Streetview?

Wednesday, March 30th, 2011

Facebook, Social Media Optimisation

Fascinator. Check.

Union flag tea towel. Check.

Day off. Check.

Yes I am nearly beside myself with excitement about the upcoming royal nuptials!

OK I’m actually not. I am pleased however to have the day off and I am mildly curious on whether Kate Middleton will be wearing an Alexander McQueen dress. Apart from that, I’m definitely veering towards the apathetic side of things.

Having said that, as an owner of a Charles and Di wedding mug from ‘81, I wonder how this royal wedding will differ from those big ones back in the 80s.

I hear that street parties are not looking as popular as they were back in the day. So does that mean people will be looking online for their royal fix instead of hitting the streets?  The official organisers certainly think so and they’ve gone all out on the social media front as a result. (more…)

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The Rediscovery of PepsiCo and Its Social Media Stategy

Wednesday, March 23rd, 2011

Conferences, Social Media Optimisation

Earlier this month, I attended a webinar of the TED2011 conference. TED or Technology, Entertainment and Design was founded in 1984, formed to share “ideas worth spreading.” Speakers have included names like Rory Bremner, James Cameron, Seth Godin, Bill Clinton, Richard Dawkins, Bill Gates and so many other influential figures.  Attending the TED events is slightly out of my league, as all attendees must apply for membership before being able to buy a ticket for the conference. Standard membership costs a mere $5,200, so whilst usually attendance is only an option for the fortunate few, this year they had webinars worldwide streaming one day of the TED2011 conference. I attended the webinar in Leeds at Old Broadcasting House, and because of the time difference, the screening was from 4pm to midnight.  The organisers plied us with a steady stream of coffee and chocolate to keep everyone’s sugar levels high enough to stay to the end.

TED2011 was based around ‘The Rediscovery of Wonder’ with some fantastic speakers like Morgan Spurlock and Bill Gates. Topics discussed included everything from a scientist describing one of nature’s breathtaking surprises, an inventor unveiling a new marvel and an artist revealing her impossibly rich imagination. (more…)

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American Idol to Use Facebook for Contestant Voting

Friday, February 25th, 2011

Social Media Optimisation, Twitter

As well as stirring up loads of controversy, X-Factor is a big hitting Saturday night show in the UK. In the most recent series, it seemed contestants had a heads-up of who would be voted off thanks to Twitter. (more…)

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