Social Media Optimisation Blog Posts

Mum’s the Blog!

Thursday, July 28th, 2011

Blogging, Social Media Optimisation

Netmums, the perhaps lesser known parenting website than the similarly named MumsNet, has reported that less than three weeks after launching their Parent Blogging Network, they’ve had more than 550 bloggers sign up and more than 7,000 posts viewed.

This is a great response and more than 65% over those that signed up did so in the first four days. The interesting thing will be to see whether this take up continues. Parent or ‘mummy’ blogging is huge in the US, but its rise on this side of the Atlantic was echoed last month with the Cybermummy event. (more…)

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TripAdvisor and Social Media: A Winning Deal

Friday, July 22nd, 2011

Facebook, Social Media Optimisation

I have an obsession and it is called TripAdvisor. Introduced to me three years ago by a friend, my trips are now planned with the world’s largest travel site. Once I know my destination, one of my first stops is TripAdvisor to read the reviews on hotels. It is very unlikely that I will book a hotel if the reviews are negative or even mixed; the trouble with this approach, however, is that it’s common knowledge that many people who submit reviews on TripAdvisor are those who are either never satisfied when on holiday, or just want to complain. As a journalist, I have been taught to remain sceptical but for some reason, Trip Advisor has a spell on me that I can’t shake. You can find me on my iBook G4 at home saying ”Yeah it looks nice, but only 67 per cent of people who have stayed there recommend it on TripAdvisor.” (more…)

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The Scoop on Ben & Jerry’s Twitter Campaign

Monday, July 4th, 2011

Engagement, Social Media Optimisation, Twitter

Summer is officially here, and there’s no better excuse to sit out in the garden and stuff our faces with ice cream.

America’s most delicious export, Ben and Jerry’s, has taken the summer by the horns and recently embarked on their 2011 Scoop Truck Tour across the States, performing the mouth-wateringly noble act of dishing out free ice cream to the populous. (more…)

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Facebook’s EdgeRank and 7 Ways to Influence It

Monday, June 6th, 2011

Engagement, Facebook, Social Media Optimisation

Facebook’s EdgeRank algorithm is a subject that has been discussed a lot more in recent months. It’s seen as an algorithm to “take advantage of” in order to make your Facebook Page more prominent within a user’s profile, and to improve brand visibility, fans, engagement and as a social business program should be doing – assisting your overall business goals.

What is EdgeRank?

Those of you with a Facebook account – and I’ll assume that’s it the vast majority of users reading this post – will notice that once logged in, you see either the ‘Most Recent’ updates of your friends and Facebook Pages you’ve ‘liked’ or the ‘Top News.’ Which tab you land on when signing in now depends on which one you last viewed (it was previously set to ‘Top News’ as standard). (more…)

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Lady Gaga Teams Up With Facebook To Promote New Album

Friday, June 3rd, 2011

Facebook, Media, Online PR, Social Media Optimisation

Another month and another weird publicity stunt by Lady Gaga. The pop diva announced in May that she was joining forces with Zynga, the company that creates online games for Facebook, to promote her new album.  From the 17 to the 26 May fans were able to complete tasks in GagaVille, unlocking new tracks from the album.  There was also the chance to download the album for free when you buy $25 of Zynga credit. (more…)

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