As someone who works in the digital marketing industry, I’ve regularly been in situations where the conversation has gone along these lines: “Seriously, why is there a celebration of Les Paul’s 96th birthday? He’s been dead for two years.” Or maybe they’ve gone: “It’s the 50th anniversary of NASA. I found out today.” And, in an understandably shocked way, I’ve known one person to ask: “Really… what’s the big deal about the 119th anniversary of the first documented ice cream sundae?” (more…)
Social Media Blog Posts
Google Doodles: The Giant’s Attempt at Being Kooky
Friday, November 4th, 2011
How to Attract Customer Reviews to Your E-Commerce Site
Thursday, November 3rd, 2011
User-generated customer reviews offer many benefits to e-commerce websites. Not only can they provide reassurance to customers and increase conversion rates, but they also offer multiple advantages from an SEO point of view.
Search engines love new, unique content and by adding review functionality to your site, customers are providing this for you. Customers are also likely to describe your product in unique ways, which can help attract new rankings and more long tail traffic. (more…)
When Facebook Advertising Goes Wrong
Wednesday, November 2nd, 2011Engagement, Facebook, Social Media
Whilst using Facebook, more often than not, I’ll be presented with a lot of forgettable, badly designed and totally unclickable adverts.
Do marketers put any effort into their advertising? Do they struggle to find good imagery for their adverts, or do people just not realise how terrible their campaigns are?
To find out, I created a new Facebook profile with no history. Surely no one would target their campaigns so broadly that my new profile with nothing more than an age and a gender would receive adverts? (more…)
Five Examples of What NOT to do on Twitter
Tuesday, November 1st, 2011Twitter is used by people all over the world; you can communicate with friends, get updates in your industry and talk to celebrities. It is a truly global tool that allows people to be heard by millions, but what happens when it goes wrong?
The ‘Twitter fail’ list has become a big talking point over the last few years with major companies, political groups, celebrities and even just the average person posting tweets they wish they hadn’t. (more…)
Facebook’s New Features and Why You Have No Right to Complain About Them
Friday, October 28th, 2011House parties are wonderful affairs, but they can also act as a wonderful platform for the downfall of one, two or even dozens of individuals on a social scale. All manner of faux pas can strike unsuspecting targets, though they are usually either forgotten by cohorts who themselves were too drunk to remember, or laughed off the next morning as you group together to clear up the emotional and/or physical mess you created prior to sleeping on the floor. (more…)
2 comments