Social Media Blog Posts

What is the Role of the Designer?

Friday, November 25th, 2011

Design, Engagement, Web Development

I had the privilege of speaking on the panel at one of the lunch time events for Leeds Digital Festival at the end of October.

‘Designing for Digital’ saw a number of  leading designers and Creative Directors (I don’t include myself in this list) from some of the top Leeds agencies (but I do include Epiphany in this list) , web teams and freelancers. The panel participated in an open discussion on various points about designing for all type of digital environments with encouraged engagement from the audience. (more…)

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Is There an Ideal Business Model for Non-Profit Digital Journalism?

Monday, November 21st, 2011

Engagement, Media

In several of my blog posts, I have touched on the subject of how and if digitally-placed journalism can sustain itself, as well as the impact of the audience on the way content in the electronic world is produced. Unsurprisingly, this has long been – and continues to be – a hot topic for experts; an article from Roy Greenslade directed me to some research on the topic by the Knight Foundation, which has published a report on efforts being made by non-profit sites in the US. (more…)

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Why Your Business Will Benefit from QR Codes

Friday, November 18th, 2011

Engagement, Technology, Tools

On my recent trip to America, I noticed a man in front of me in the queue using his iPhone to check in for his flight. I didn’t think much of it at the time until I saw him pull his phone out again at the gate. As I moved closer, without appearing like a stalker, I was face to face with a Quick Response code displayed proudly on the screen that allowed the traveller to check in via mobile. This made me feel like I was living in the Stone Age as I do not have a compatible phone that permits me to download such an app. While I may be part of the small minority who is behind in the mobile world, the QR code is certainly not a new advancement. (more…)

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Easter All Year Round – How Do You Delight Your Audience?

Wednesday, November 16th, 2011

Engagement, Google

The phrase ‘do a barrell roll’ was a trend on Twitter the other week thanks to an Easter egg from Google. After typing ‘do a barrel roll’ into the search box, users were able to make the whole screen tumble around. However, since it was built in HTML5, it doesn’t work in all browsers but testing it in Firefox and Chrome will allow you to see it work properly. (more…)

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Is There Any Value in Facebook Likes?

Tuesday, November 15th, 2011

Engagement, Facebook

The famous Facebook Like logo seems to be appearing everywhere at the moment, but is there any value beyond letting your friends know which bands, dress, shoes, snacks etc. you like?? Social marketers would argue that it is a great way to build your brand’s reputation by offering responsive customer services, enriching customer engagement and tailoring contextual messaging. However this does not identify the monetary value of these activities.  Can we really put a price on Facebook Likes?

Apparently so… (more…)

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