What is innovation? ft @epiphanysol MD @robshaw99 http://t.co/sDAdPQgw via @Econsultancy
With Christmas looming, the end of the year inevitably brings a period of reflection.
This is the time when we all assess the events of the past year. What have I achieved? What were the high points? What were the low points? Also, what was the best link that was shared with or forwarded to me? (more…)
You really can buy anything on eBay and with the hunt to buy more interesting gifts this festive season, I think I have found one of the most unusual. England’s second fastest sprinter has listed himself on eBay to find a sponsor so he can compete in the Olympics next year. (more…)
Last week, Qantas became the latest brand to suffer a huge backlash as the result of a Twitter hashtag social media campaign. Qantas, the airline of Australia, decided it would be a good idea to run a social media campaign with the hashtag #QantasLuxury. This was just three weeks after grounding their whole fleet of airlines stranding 70,000 passengers around the world due to a strike by their employees over pay and job losses. The aim of the campaign was to encourage consumer engagement and for customers to win Qantas gift packs. (more…)
The advent of social media has arguably equipped executives with the most powerful digital outreach tool of the last decade. However, corporate use of this tool is all too often inconsistent, uninspired and vexatious, which can sometimes do more harm than good for businesses running ill-targeted campaigns.
How many times have we checked who’s tweeted us to find a spammy link with a poorly written, generic message? (more…)
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