“We’re not here to be advertised at” tweeted one of Rio Ferdinand’s followers responding to the footballer’s sponsored tweets for Snickers last week. Snickers-gate has raised an interesting issue for digital marketers at a time of maturing social advertising with Search Plus Your World, Facebook Sponsored Stories both causing a stir in early 2012. (more…)
Social Media Blog Posts
Snickersgate: Keeping Your Social Ads Relevant
Monday, January 30th, 2012
Social Media Restrictions for London Olympic Volunteers
Thursday, January 19th, 2012
This year’s London Olympics will undoubtedly be one of the biggest sporting events in the world this year. The 26 sports break down into 39 disciplines with everyone eagerly anticipating the defence of the 100m, 200m and 4x100m relay by Usain Bolt who holds the world record in all three events. This will surely be a momentous occasion in our country’s history with a lot of potential for our own athletes to gain some medals themselves. (more…)
PPC Adverts: Using the Right Message at the Right Time
Wednesday, January 18th, 2012Whatever the aim and content of your PPC campaign, the truth is users respond better to different messages at different times. Understanding and acting on what your potential customers want and when they want it can really give your PPC adverts an edge over any competitors who don’t take this into consideration. (more…)
How to Use Beyonce’s Baby and Other Popular Trends to Set up Facebook Targeting
Thursday, January 12th, 2012
Five Ways to Turn Your Blog into Link Bait Gold
Thursday, January 12th, 2012
Believe it or not, there are still people out there who think that blogging merely consists of pouring one’s heart out into self-absorbed, diary-like posts. In their minds bloggers are hormonally antagonized teenagers weeping over their keyboards, listening to The Smiths. You and I know that the blogging spectrum has inflated vastly over the past ten years and that the platform is now a huge and vibrant repository of knowledge, the larger ones carrying as much weight as mainstream news sources. (more…)
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