Are the traditional search marketing models out of date? http://epi.ph/9IgUR9 Alex Postance takes a look ^MG
When it comes to YouTube, there is a variety of factors that will help a video rank at the top of YouTube and even appear as the first result of a universal search result in Google. Although Google’s algorithm is continuously changing to give us the most relevant results, YouTube sticks with the medieval search model of titles, meta descriptions and meta keywords. (more…)
Britney Spears and Lady Gaga have more followers than the entire population of Sweden, Israel, Switzerland, Ireland, Norway and Panama according to the video Social Media Revolution 2 (Refresh) by Socialnomics. Lady Gaga hit the news today as being the most popular tweeter with over 5.7 million followers – go Gaga! I checked these stats last Friday, when Gaga was still approx 100,000 followers behind Britney Spears, which shows the speed at which communities on the social web can grow. Britney has over 5.6 million followers, compared to Ashton Kutcher (third most popular Tweeter) with over 5.5 million followers, however Britney has only posted 439 tweets whereas Ashton is much more in touch with his followers having tweeted 6,111 times! (more…)
Yesterday comeScore released the latest figures for Twitter growth worldwide. The comScore study found that 93 million internet users visited Twitter.com, which is an increase of 109% from the previous year.
Graham Mudd, VP of comScore, explained that Twitter experienced the biggest and fastest growth where nearly 3 out of 4 global internet users access social networking sites [mainly Twitter] each month. These figures are not really surprising. (more…)
Yell’s new network advertising product, Netreach, has added Facebook to its list of around 70 partner sites including regional newspapers and travel sites. Facebook is the first social site to be included in the netReach network.
For £180 Netreach places members’ advertisements on its network of regional, national and local websites. The adverts are served in a relevant context creating more targeted leads and they receive a monthly report showing how many times an advert has been displayed and clicked on. (more…)
I am relatively new to Twitter. I historically thought it was just the annoying status updates that Facebook had but without the ability to see how fat and haggard your “friends” had got since you last saw them in the flesh.
Since joining however I am regularly amused by several of my favourite comedians who have started a campaign to subvert some marketing that Fosters is carrying out since they took over from Perrier as the sponsors of the Edinburgh Fringe. (more…)
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