After a long and gruelling competition which saw 10 super agents fight it out for social media superiority, the Goo on the Loose campaign has come to an end and the winner has been announced. For those who may not have heard, I’d recommend reading our Goo on the Loose case study – but in brief, 10 super agents had to battle it out and gain the most followers, subscribers and friends across popular social media platforms such as Twitter, YouTube, Facebook, Bebo and their own personal blogs. The most admired super agent of them all would win a lovely £20,000 to spend on whatever they want (I guess that would be nothing remotely gooey!). (more…)
Social Media Optimisation Blog Posts
Goo on the Loose And the winner is…
Thursday, July 23rd, 2009Blogging, Social Media, Social Media Optimisation
Goo on the Loose – Cadbury's Social media Campaign
Wednesday, July 1st, 2009SEO, Social Media, Social Media Optimisation
Cadbury has long been known for its chocolate – from their traditional Dairy Milk to the crumbliest Flake, the Creme Egg and now its mischievous mutated form, the Creme Egg Twisted. As of late, Cadbury have turned their attentions to promoting the Twisted Bars through two competitions. One being available to the public and another made up of not so highly trained ‘Super Agents’ tracking down notorious ‘Goo Attacks’ around the UK and reporting back through different methods of social media.
Twitter Update!
Wednesday, July 1st, 2009Social Media, Social Media Optimisation, Twitter
Last night Twitter updated their ‘Following’ and ‘Followers’ pages with two different views and improved usability with a nice little drop down feature to speed up replying to / following / blocking friends and peers. For those currently using Twitter, you’ll remember the page as a pretty basic list of people following you or a list of people you follow. The expanded view on the ‘Followers’ page shows your list of follows with their location and latest post (tweet). The dropdown menu (as shown in the image) then gives you the option of ‘mentioning’, direct messaging, following or blocking the user. The list view still provides the same dropdown options yet simply shows the username and name only.
Verified Twitter Accounts
Wednesday, June 24th, 2009Social Media, Social Media Optimisation, Twitter
What is a Twitter Verified Account?
On June 11th 2009, Twitter released ‘Verified Accounts’ as a Beta in a battle against celebrity impersonators and identity fraud. The experimentation phase will involve verifying the most high-profile accounts on Twitter to help manage cases of mistaken identity or impersonation.
If you view profiles such as Ashton Kutcher and Oprah Winfrey you’ll be able to see the verified seals on their accounts (And surely Stephen Fry should have one! Update: Stephen Fry now has a verified account!) (more…)
How Important are Social Media Sites?
Monday, June 1st, 2009Blogging, Digital Marketing, Social Media, Social Media Optimisation
Today I am answering the above question, to which my answer is a very resounding “extremely important”.
To explain why social media is so important I feel that I should explain my very mundane morning. It is currently 10.23am on Monday 1st June 2009 and already today I have:
- visited Twitter through Twitroid and Tweet Deck;
- caught up on blogs released overnight through an RSS aggregator whilst on the train, I am also kept up to date on new blog posts throughout the day via Outlook on my laptop;
- browsed forums to catch up on the latest Liverpool FC news;
- visited Youtube for coverage on Britain’s Got Talent;
- logged on to Facebook to see if any friends have any up-coming birthdays;
- monitored Yammer for internal communication;
- used MSN Messenger and Google talk to keep in touch with friends and colleagues;
- started thinking about this blog post;
- searched Wikipedia to see what it has to say on social media.
My day is only 3 hours and 53 minutes old but the combination of sociology and modern technology that is social media has dictated the majority of my morning already. (more…)
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