Latest blog post by @YorkshireTexan - How @Square can benefit Obama and Romney in 2012 http://t.co/7IJED6Rz
Having spent a large amount of time developing an approach to keyword research, I have come to the conclusion that the following goals are applicable to most campaigns:
- Find keyword themes to gear the website to for long term success
- Find key phrases/pages where concentration can quickly, and cost effectively, improve sales/leads (called ‘low hanging fruit’).
Whilst the former is incredibly important, this blog post is going to deal with the latter. (more…)
Featured, Google, Industry News, SEO
This week Google launched www.wdyl.com, short for What Do You Love, which is a showcase of all their widgets and products that they offer to users.
The site invites a user to search for anything they wish, then using such apps as Google Maps, Products, Images and SketchUp, presents them with a range of related information based on their search query. (more…)
Conversion Rate, Featured, SEO
What’s going on in the office this month?
I’m encouraging (well, bullying) many of my clients to stock up on User Generated Content.
Most seem to be clear about the value of user reviews in the sales process, and how they can boost conversion rates, but few are as knowledgeable about the SEO benefits. (more…)
Hope everyone enjoyed A to M yesterday – in case you missed it, you can find it here.
Now let’s cover N to Z!
The SEO industry is one that pretty much changes every other day. Search engines are always updating and ‘improving’ their algorithms to get rid of web spam. New tools are introduced which are supposed to aid productivity, and new regulations come out which maybe or may not affect the industry.
All in all, it’s a pretty busy industry and you need to keep on top of the news to stay ahead. (more…)
It would be easy to say SEO is easy peasy lemon squeezy but sadly it’s not that straight forward. Like everything else it does have its ‘basics’ which gives one a pretty decent starting point; the road from there is literally endless! Based on this, here’s the SEO Basics in the form of the A-Z Alphabets. Once you know these terms and tips, you’re in a very good place in the SEO industry… (more…)
no comments