Latest blog post by @YorkshireTexan - How @Square can benefit Obama and Romney in 2012 http://t.co/7IJED6Rz
Microformats are the current step on the road towards the ‘Semantic Web’ or ‘Web 3.0’. They are a set of conventions that can be used within a web page to provide more information regarding its contents.
With the use of Microformats, a page can evolve from simply being ‘machine readable’, to being ‘machine understandable’. (more…)
Question: How can I optimise my videos on YouTube to make them more visible?
Answer: By using the same techniques as you would for traditional Search Engine Optimisation (SEO). (more…)
Over the coming months I’ll be working with Andy to come up with a series of simple SEO utilities using C# and also a *nix based language so you can see the same solution implemented in two different languages (and development styles!).
For simplicity, I’ll be writing my solutions as basic Console applications to make them quick and easy for you to use. (more…)
Over the past few years, it’s become almost impossible to escape the influence of social media. Whether it be the rise to prominence of Facebook and Twitter, new ventures into the realm such as Google+ or the real world impact that these sites are having, social media is now a growing part of daily life which hasn’t gone unnoticed by marketers. Yet with Pricewaterhouse Coopers (PwC) indicating that digital marketing spends are set to expand by 11.2% over the next three years, should this focus on social media necessarily lead it to be viewed as the cornerstone of these new campaigns? (more…)
Brand Monitoring, Online Marketing, SEO
Over the last ten years, the main criteria for success in natural search has shifted many times. We started with “Spam.” Spam that ALT text, stuff those keywords in, hide that content using white text. Next came “Links.” Get them! Get as many as you can as fast as you can. Get the anchor text set to your main keyword. Then it was “Content Is King.” Spend five minutes writing some throw away text. Submit to 1,000 article directories. Add text wherever you can. Well now there is a new King in town – “BRAND.” (more…)
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