This three part guide is intended for those starting out in link building who might find the idea of building links to a website daunting. Finding the right knowledge and resources can be difficult so I have put together two top five lists to point any junior link builder in the right direction. (more…)
SEO Blog Posts
Top Link Building Resources and Tools: Part One
Friday, November 11th, 2011
Can a Paywall Kill your Backlink Profile?
Thursday, November 10th, 2011It has become a cliché to tout the slogan ‘Print is dead!’ when it comes to newspapers and magazines, but for better or worse,000000 it’s true. Treeware is fading into history of ink-smudged fingertips and being replaced with slick digital interfaces and those new-fangled ‘hyperlinks’. As a journalism graduate who works on a digital magazine in his spare time, I’m not going to mourn the loss of those wedges of paper, but I realise it’s hard for online newspapers to keep a flowing revenue while being free-to-browse. So in recent times some news outlets, namely the Murdoch rags, have set up paywalls: subscriptions to access the sites’ content. While being annoying for frequent-but-tight readers of said periodical, paywalls have had an adverse effect: backlink death. (more…)
PR and SEO: The Big Bang Theory
Thursday, November 10th, 2011
Two incredibly fast-paced and ever changing industries, racing along through their respective sub-channels of the marketing sphere. But what do you get when these two super-industries collide? Armageddon? Or an explosion of new ideas, with infinite possibility?
PR in SEO is about going further and it’s not just about re-invigorating the approach you use to seed your link in once it’s been created. It’s about tailoring your content so it’s of genuine value and use to the website hosting it in the first place. It’s about reversing the whole links process. (more…)
The Impact of the Google’s SSL encryption and How to Estimate Keyword Data
Tuesday, November 8th, 2011Google announced on the 18th of October that keyword referral data would no longer be available for search queries made by signed in users on Google.com. This was due to their adoption of SSL i.e. the https:// protocol for reasons relating to privacy.
Ultimately, Google believes that users signed into their Google account deserve privacy with regards to their search activities. (more…)
Creative Link Building for Small Businesses
Thursday, November 3rd, 2011
Small businesses have a lot to offer and with a bit of creativity, you can turn some traditional methods of link building into a winning campaign. Here are a few ideas to help small businesses use those methods to build links to their sites. (more…)
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