RT @lucy_callag: Fun tricks with If This Then That with @chris5marsh http://t.co/gNDgkqZF - http://t.co/HwsCCocQ over on the @epiphanysol blog
It’s the time of year for reflection, looking back at the last twelve months and making predictions for 2012.
We asked our SEO and PPC experts for their thoughts on what the next year will have in store for search marketers. Let us know what your predictions are. (more…)
A QR code is a 2-D barcode that can be scanned by your smart phone’s camera which then passes information over to your phone. Marketers around the world have seen how useful QR codes can be because of the interaction it creates with the public. It’s an efficient way of furthering the advertisers message by directing people through to webpages, phone numbers or even directions to the nearest store.
It seems that even with such a new technology as this, people have already got bored with the small black and white boxes and decided to put their own spin on the codes. (more…)
I was talking to one of our copywriters recently about the thorny issue of content farms and their place in the modern world. From a struggling writer’s point of view, he had to concede they were often necessary for many businesses. However, he did notagree with the reason they were there in the first place. Too many companies continue to use them to rewrite lazy articles (such as the infamous how to pour a glass of water), while others simply repackage them for e-books to sell on the internet for profit as part of pyramid-based reselling schemes. However since the rollout of the first iteration of Panda back in February, the days of content farming are seemingly limited for better or worse. Having been live for seven months and with Panda updates showing no signs of slowing, how significant has the impact been on content farms? (more…)
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