Friday, July 9th, 2010
SEO
Our recent study into how the top SuperBrands use (or don’t as the case may be) search marketing, unsurprisingly found that the majority of super brands do not implement search marketing as part of their online strategy but instead rely on their strong brand names to drive search traffic.
Many people have argued that super brands do not care about search because they do not need to- happy instead to rely on the high amount of higher converting traffic generated from brand related searches. (more…)
Monday, June 28th, 2010
Conversion Rate Optimisation, PPC, SEO
I just completed the worlds toughest Ironman 70.3 race! Sorry, I had to work that into the blog post somewhere and I thought it was best to just get it out there in the open.
During a painful 1.9k swim, 90k bike ride and 21k run you get a lot of time to think about a decent blog post and I started to draw the analogy of my favourite sport (Triathlon) with my business passion of Search Marketing. (more…)
Friday, June 18th, 2010
SEO
Most people know what a robots.txt file is and how to implement you basic User-agent: * Disallow: restrictions. But there is a lot more to robots.txt than simply blocking a folder. (more…)
Thursday, June 17th, 2010
Campaign Optimiser, SEO
Whether you like it or not, the World Cup is now in full swing and will engulf everything from TV adverts to newspaper headlines for the next month throughout the world. On the back of all of this interest, search engine queries for surrounding terms will inevitably increase exponentially over this period, providing a goldmine of traffic that anyone optimising a related website for, would donate their England vs. Germany World Cup final match ticket to get a piece of… But now it’s too late for World Cup SEO this year; so when exactly should you begin to optimise a website to maximise your gain on these one-off traffic driving events? (more…)
Wednesday, June 16th, 2010
PPC, SEO
Much is written about how best to use SEO and PPC to complement each other, and the truth is that there isn’t a single ‘one size fits all’ approach that will work for every advertiser.
Sometimes a large part of the SEO strategy will revolve around generating traffic through an extensive list of very specific keywords, and sometimes the strategy will be focused around a few critical, large volume keywords.
The same can be true for PPC. Large volume keywords can cost a fortune to advertise on, putting them out of reach for many smaller advertisers, but for some advertisers, they are critical to the success or failure of the campaign. (more…)
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