Thursday, May 27th, 2010
Google, Link Building, SEO
Traditionally, the 301 redirect has been the SEO’ers favoured technique when redirecting an old URL to a new one due to its perceived ability to pass on a level of the old URL’s link juice.
However, at the recent SMX London conference, Rob Kerry from Ayima, during his talk on ranking factors, , stated that from research he has carried out he could conclude that 301 redirects no longer pass any link juice in the eyes of Google, a theory that was neither confirmed nor objected to by fellow panellist, SEOMoz’s Rand Fishkin. (more…)
Wednesday, May 12th, 2010
Link Building, SEO
While Google have literally thousands of patents granted and pending, one that was granted yesterday will be of particular interest to the SEO industry. Described in detail by Bill Slawaski over at SEO By The Sea (even more detail is available via the actual patent), it looks at what factors can impact the ‘juice’ passed by any given link. Links are a high priority for Google and SEO’ers alike, and the granting of this patent has perhaps given us a rare insight into some of the off-site algorithmic factors that come into play in ranking web pages. (more…)
Thursday, October 29th, 2009
Industry News, Link Building, SEO, Yahoo
After confusing the world with their seemingly meaningless latest ad campaign, Yahoo made another huge blunder this week after shutting down the long running Geocities website without paying any attention to some SEO basics, and potentially wasting millions of dollars in the process.
Geocities had been around since around 1995 and offered its users a free place to host their website. At its height, Geocities was the MySpace/Blogger.com/Wordpress.com of its day, leading to Yahoo purchasing the site for $3.57 billion in stock (yes that’s $3.75 billion!) back in January 1999. (more…)
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