When it comes to YouTube, there is a variety of factors that will help a video rank at the top of YouTube and even appear as the first result of a universal search result in Google. Although Google’s algorithm is continuously changing to give us the most relevant results, YouTube sticks with the medieval search model of titles, meta descriptions and meta keywords. (more…)
Digital Marketing, Featured, SEO
Having spent 3 years (okay 4 – I repeated a year) at University studying marketing and business, I felt ready to step into the big wide world of a real life digital marketing agency and begin implementing all that theory I had been force fed over the previous years. Or so I thought.
Apparently I had been lied to…… all these cutting edge marketing models and theories, which had been so enthusiastically taught to us, proved to be a little redundant and dated when it came to digital marketing, and when I say a little, I mean totally. (In hindsight I should probably have thought it was a little suspicious that our most recent text book was published in 1986 and definitely raised my concerns when we watched a BBC video entitled “The Future of Online Marketing”, filmed in 2000!) (more…)
Here at Epiphany, we have been well aware of the lack of search engine optimisation being undertaken by the vast majority of SuperBrands for a long time now, and even continually monitor SuperBrand visibility in the Market Insights section of our website.
Last month, my colleague Alex blogged about how SuperBrands rely almost completely upon their brand name and associated terms within search engines, ignoring all product and service search traffic. Well, last week Google announced a radical change in its search algorithm that could possibly help SuperBrands out in this respect. (more…)
Over the last few months I have performed a number of architecture reviews on image heavy sites and shopping platforms. A trend that I seem to be coming across is people not knowing the difference between the supposed contents of the image alt and title tags – either not entering any contents because they are unsure, or adding contents without taking into account what they are there for. (more…)
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