Wednesday, January 20th, 2010
Google, SEO
Not long after my last post documenting our Google Caffeine sandbox experiences Get ready for some caffeine, Google Caffeine was rolled out on to a single server for further testing.
Again, we have taken some time out to test various aspects with the following results. (more…)
Tuesday, January 19th, 2010
Conferences, SEO
It’s that time of year and once again we have our 15% SMX London 2010 discount code / coupon.
Whilst booking simply use the code: EPIPH010
This will provide you with 15% off all tickets so get buying! It looks like it should be another good one this year!
Click here to register and enter you discount code details when prompted.
Monday, January 18th, 2010
Featured, Industry News, SEO, Social Media
It is important for organisations that operate in the online marketing environment to stay ahead of the latest developments and innovations if they want to maintain their current levels of customers, and capitalise on new opportunities. Failure to stay ahead of the curve could well see your online competitors gain a march on you.
So exactly what is likely to be a big area of growth this year on the web? What are our forecasts for the ‘next big thing(s)’ in online marketing? See below for our predictions on what to look out for in 2010… (more…)
Tuesday, December 15th, 2009
SEO, Social Media
A widget is a standalone application that can be added to a third party website. A widget can be a simple tool such as a mortgage calculator or latest news article ‘alert’ to a social media application that shows your latest posts on Twitter or Facebook.
By creating a widget for the community, you are able to control the content that appears on their website. The only area of control you do not have is where the user wishes to position the widget on their website.
A widget should cost your company relatively little and have a low resource time. Without being too technical, you can make it extremely easy for users to add your widget to their website too by providing the preferred code or setting the widget up as a plug-in so users can download it to their blog.
(more…)
Friday, November 20th, 2009
Google, SEO
Back in August, we reported on the news from Google that a major infrastructure update was in the pipeline codenamed Google Caffeine. Due to the scale of this infrastructure update, Google even released a preview sandbox for us all to investigate and provide feedback. This sandbox not only allowed our analysts to get an insight into what may be changing in the Caffeine update but it also allowed Google to gather a lot of test data and feedback (something most other tech companies often fail to do).
Well, the public testing is now officially over and Caffeine has been placed behind closed doors prior to launch, meaning it’s time to review what we learnt and what we can expect from Caffeine in 2010. (more…)
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