Search Engine Marketing Blog Posts
Handling Canonicalisation and Multiple Domain Forwarding via IIS
Tuesday, February 19th, 2008
One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don’t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com.
Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims […]
Stretching your marketing budget that little bit further.
Thursday, January 24th, 2008
I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to […]
Google Analytics Comparison Tool
Wednesday, January 16th, 2008
As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
Why should I use a SEO Agency?
Friday, October 26th, 2007
Many a time, companies large and small ask themselves… why do we need to use an SEO agency; we have a web development team - why not get them to do it?
Asking this question is usually a result of a lack of knowledge. They assume that because SEO involves the website, the web development team […]
The Search Marketing ‘Remix’
Monday, October 22nd, 2007
Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’
The question that begs to be answered […]