Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ (more…)
Quality Score Blog Posts
‘Raven’ About Quality Scores
Thursday, July 22nd, 2010 The Pros And Cons Of Brand Bidding
Friday, May 22nd, 2009Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score, brand bidding
Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down
It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point. They indicate that the biggest fall is on brand-name keywords, and quote Andy Beal at Marketing Pilgrim, who says:
“Is that likely due to a reduction in spend, or Orbitz et al figuring out that they really don’t need to spend so much on paid advertising–considering they’re #1 in the organic results?” (more…)
First Page Bids, And The End Of The Universe
Wednesday, September 17th, 2008First Page Bids, Google Adwords, Quality Score
So, Google have just rolled out a new version of their Quality Score. Gone is the (understandable) minimum bid, and in its place we now have ‘First Page Bids’. If you’ve no idea what I’m talking about, you may want to read this: http://adwords.blogspot.com/2008/08/quality-score-improvements.html.
It went live on our accounts yesterday (16th September), and after poking around a bit, I saw no real changes in the performance of our campaigns. We haven’t changed our bids, our competitors haven’t, and any changes to the Quality Score have been small. So, everything looks fine…
(more…)
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