Quality Score Blog Posts
The Pros And Cons Of Brand Bidding
Posted by Steve Baker on Friday, May 22nd, 2009 in Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score, brand bidding
Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down
It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point. They indicate that the biggest fall is on brand-name keywords, and quote [...]
The Pros And Cons Of Brand Bidding >>
First Page Bids, And The End Of The Universe
Posted by Steve Baker on Wednesday, September 17th, 2008 in First Page Bids, Google Adwords, Quality Score