Following the Search Engine Strategies Conference held in San Jose this month, an interesting point was raised regarding the best way of making SEO work for the B2B business. It highlighted a misconception that search marketing could only help businesses link with consumers, rather than other businesses.
PPC Optimisation Blog Posts
Making Search Engine Optimization Work for B2B Businesses
Friday, August 25th, 2006Digital Marketing, Google Adwords, PPC Optimisation
Negative Keywords in Google AdWords
Thursday, August 24th, 2006Google Adwords, PPC, PPC Management, PPC Optimisation
Probably the quickest way to boost your campaigns click through rates, which unltimately leads to higher rankings, is to add negative keywords across your campaigns. You’ll also find that your conversion rates dramatically increase because your adverts are only being shown to searchers who are genuinely interested in what you have to offer.
Pay Per Click Optimisation
Tuesday, August 8th, 2006PPC, PPC Management, PPC Optimisation
1. Keyword Research and Traffic Projections.
Detailed research will show the true size of your online market place and allow us to accurately identify the potential traffic available to you and the competitiveness of your industry.
AdWords Video Advertising
Tuesday, August 8th, 2006Blogging, PPC, PPC Management, PPC Optimisation
Google has launched its own brand of video advertising that will sit along side its image, flash and text adverts that are currently delivered across its content network.
Google Ad Scheduling
Tuesday, August 8th, 2006Blogging, Google Adwords, PPC, PPC Management, PPC Optimisation
Google launches automated Advert Scheduling!
Until now it has not been possible within Google AdWords to choose over what time period your ads are shown. This has all changed!
Within the AdWords management system it is now possible to choose which days your ad is shown, which time frames and how your budget is distributed during this time.
no comments