Thursday, October 12th, 2006
Google Adwords, Industry News, PPC, PPC Management, PPC Optimisation
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from commercial radio stations. This is also reflected online. Banner ads are losing popularity to pay per click advertising, which takes into account what the customer is interested in. There is also a move towards Web 2.0 endeavours such as MySpace and YouTube, although search engines are still playing an important part in developing the web space. Lucinda asks what the future for advertising is, now that it seems everyone is developing their own content.
Her solution is that advertisers should endeavour to become content, rather than piggyback off content. She cites Mastercard as an example. Their ‘Priceless’ commercials have been hijacked, providing the punchline for everything from World Cup defeat to Michael Jackson’s trial. Whilst they don’t publicly condone these films, it’s hard to deny that they’ve helped the campaign, delivering it straight to people’s inboxes.
So, is this the advertising of the future? And how far away is the future? And is Google concerned?
Tuesday, September 26th, 2006
Digital Marketing, Google Adwords, Industry News, PPC, PPC Management, PPC Optimisation, SEO, Yahoo
The latest in search engine figures have been released and they continue to show Google’s dominance in the UK and EU markets. Google have a 72.8% share of all EU searches, this figure is reportedly higher in the UK. This means that having efficient & effective Google Ad words campaigns is critical. With 72.8% of EU searches carried out on Google, ranking well is imperative.
An overwhelming share of searches are performed on Google, if your business is not present how will the +75% of UK internet searchers know your business exists?
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Friday, August 25th, 2006
Digital Marketing, Google Adwords, PPC Optimisation
Following the Search Engine Strategies Conference held in San Jose this month, an interesting point was raised regarding the best way of making SEO work for the B2B business. It highlighted a misconception that search marketing could only help businesses link with consumers, rather than other businesses.
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Thursday, August 24th, 2006
Google Adwords, PPC, PPC Management, PPC Optimisation
Probably the quickest way to boost your campaigns click through rates, which unltimately leads to higher rankings, is to add negative keywords across your campaigns. You’ll also find that your conversion rates dramatically increase because your adverts are only being shown to searchers who are genuinely interested in what you have to offer.
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Tuesday, August 8th, 2006
PPC, PPC Management, PPC Optimisation
1. Keyword Research and Traffic Projections.
Detailed research will show the true size of your online market place and allow us to accurately identify the potential traffic available to you and the competitiveness of your industry.
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