There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?†the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers missing a trick? With an advert on Google and an indented listing in natural listings it is possible to have 3 links to your company on the first page of Google! This power would drive lots of interested traffic to your site, so why do some marketing managers phase out ad words spend when they reach the top of Google? Surely running a search engine optimisation campaign and Google adwords campaign simultaneously would ensure you have double or treble the coverage on a targeted advertising medium. People searching for your products and services have a real interest and maximum exposure to this audience should be your main marketing goal.
Epiphany solutions can help you reach those people. As a business we operate in 2 key areas: search engine optimisation and pay per click advertising, we do this day in day out. To find out about how we can enhance your marketing strategy visit our main site or call us on 0870 199 6382.
The Google adwords blog also addresses this issue, to read about it click here.
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