You’ve been testing new adverts for years, making ever-smaller refinements as you close in on that holy grail, the ‘perfect advert’. Suddenly, and without warning, your clickthrough rate crashes. You try tweaking various aspects of your adverts, rolling back to your last few versions, but nothing helps. Your advert is officially pants. (more…)
PPC Management Blog Posts
5 hot tips to turn the heat up on your AdWords campaign
Wednesday, March 14th, 2007Google Adwords, PPC, PPC Management, PPC Optimisation
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my favourite keyword research tool of 2007, Hittail. Basically, the Killer App was a log file analyser that primarily focussed on the search terms that delivered traffic to your website. This tool would look at exactly what query delivered traffic to your website and tell you how unique it was.
Why would i build a tool solely to do that? Simply becuase with the help of other pay-per-click bid management tools you can report on the ROI per keyword. Google, and now Yahoo and MSN, allow you to choose exactly what keywords and search term combinations you are bidding on and the ROI that each one, individually, is delivering.
A:B Advert Testing – Is Statistical Significance Over-Rated?
Wednesday, February 14th, 2007Google, Google Adwords, PPC, PPC Management, PPC Optimisation
Apologies – this blog is being updated.
Double or Treble Your Search Engine Visibility
Friday, October 13th, 2006Digital Marketing, Google Adwords, PPC, PPC Management, PPC Optimisation, SEO
There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?†the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers missing a trick? With an advert on Google and an indented listing in natural listings it is possible to have 3 links to your company on the first page of Google! This power would drive lots of interested traffic to your site, so why do some marketing managers phase out ad words spend when they reach the top of Google? Surely running a search engine optimisation campaign and Google adwords campaign simultaneously would ensure you have double or treble the coverage on a targeted advertising medium. People searching for your products and services have a real interest and maximum exposure to this audience should be your main marketing goal.
Epiphany solutions can help you reach those people. As a business we operate in 2 key areas: search engine optimisation and pay per click advertising, we do this day in day out. To find out about how we can enhance your marketing strategy visit our main site or call us on 0870 199 6382.
The Google adwords blog also addresses this issue, to read about it click here.
Giving control back to the customers is the future for advertising
Thursday, October 12th, 2006Google Adwords, Industry News, PPC, PPC Management, PPC Optimisation
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from commercial radio stations. This is also reflected online. Banner ads are losing popularity to pay per click advertising, which takes into account what the customer is interested in. There is also a move towards Web 2.0 endeavours such as MySpace and YouTube, although search engines are still playing an important part in developing the web space. Lucinda asks what the future for advertising is, now that it seems everyone is developing their own content.
Her solution is that advertisers should endeavour to become content, rather than piggyback off content. She cites Mastercard as an example. Their ‘Priceless’ commercials have been hijacked, providing the punchline for everything from World Cup defeat to Michael Jackson’s trial. Whilst they don’t publicly condone these films, it’s hard to deny that they’ve helped the campaign, delivering it straight to people’s inboxes.
So, is this the advertising of the future? And how far away is the future? And is Google concerned?
(cookies - breakfast of champions)
Thanks for the fantastic write up!!
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