A week or so back, you may or may not have seen the following adverts for Teletext Holidays, a client of ours:
PPC Blog Posts
Blog – Product Extensions on Mobile
Wednesday, June 29th, 2011Product Extensions for PPC adverts have been around for a while now, but recently Google has started adding Product Extensions on sponsored ads on mobile devices.
Product extensions work by showing images of products from the website in the ad, based on the search term used, along with the price and product name. To have product extensions, an advertiser must have a Google Merchant Account and set up a product feed for the website. The product extension then shows the most relevant products based on the keyword. (more…)
What to Look for in a PPC Manager
Monday, June 27th, 2011It is often remarked in our office that the PPC guys are an odd bunch, taking pleasure in solving Excel nightmares for the rest of the business and being overly competitive at Foosball.
But what exactly makes a good PPC Manager?
It is common for a client to look for traditional marketing skills, such as great copywriting and a desire to be intimately involved with the product. (more…)
Using PPC Advertising as a Brand Exposure Tool
Thursday, June 23rd, 2011
When you think of traditional PPC advertising campaigns, you may think of huge, detailed keyword lists, comprising terms highly relevant to your products and services. Each time one of these terms is searched for, in theory, an advert should be triggered that is highly relevant to that term, encouraging you to want to click, browse the site and convert in the form of an enquiry, download or sale (or whatever metric you choose). For those reasons, paid search is one of the most accountable and measurable forms of advertising there is, and a reason why I personally love working in this particular form of digital marketing.
But is paid search only useful for targeting users who are in the research or purchasing stage of the shopping process? Not necessarily.
What if PPC could be used as a potential brand exposure tool? What if you could get your brand message out in front of thousands of people, but pay a fraction of the cost of traditional offline advertising, like print or television advertising, would incur? (more…)
Ten Reasons Why PPC Is The Best Form Of Advertising
Tuesday, June 21st, 2011
I was idly surfing the other day, when I came across a very interesting article, which claimed that “Search Is the Worst Form of Advertising.“ You can read it here, if you’re interested: http://bit.ly/hphC9r
I won’t go into the details of everything that he said that was patently ridiculous, though if you’re interested, Melissa Mackey has covered most of the salient points on Search Engine Watch here: http://bit.ly/mCBAvw
Instead, I’ll offer a counter-argument as to why PPC is a really great way to advertise for many (most?) businesses.
Firstly, I should make it clear that the title is intentionally ridiculous – there is no ‘best’ or ‘worst’ form of advertising for everyone (whatever Mr Shatkin-Margolis believes), as different businesses may find a variety of advertising media to be the most effective. However, there are many advantages to Paid Search, that may explain why it’s become a multi-billion dollar industry in just a handful of years. (more…)
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