The Quality Score has always been a bit of a contentious issue. Some people argue that as it pushes adverts with high clickthrough rates up to the top of the search results, and hence increases Google’s income, it’s evil. But who does it actually hurt?
Well, there’s no doubt that it’s become more and more difficult for affiliate marketers to use Adwords, and arbitrage (bidding on cheap keywords, and covering your website with Google adverts with a much higher cost per click, in order to make money from clicks on the more expensive adverts) has all but died out. (more…)
PPC Blog Posts
Why The Quality Score Rocks!
Friday, May 29th, 2009 When The Optimum Bid Doesn’t Exist
Friday, May 22nd, 2009The theory’s sound. You want to get as many sales as possible for your budget, so you adjust the bids in such a way as to ensure that it runs out just as the day ends (on average). Bidding any less will give you fewer clicks, as will bidding more (since you run out of budget), so assuming that your conversion rate doesn’t vary dramatically in different positions.
And that’s all fine and dandy, if there’s a bid that achieves this. But sometimes, it’s impossible to do this. I’ve found this to be most of an issue when the bulk of your traffic comes from a single keyword, and the optimal position is about 3rd – 4th. (more…)
The Pros And Cons Of Brand Bidding
Friday, May 22nd, 2009Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score, brand bidding
Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down
It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point. They indicate that the biggest fall is on brand-name keywords, and quote Andy Beal at Marketing Pilgrim, who says:
“Is that likely due to a reduction in spend, or Orbitz et al figuring out that they really don’t need to spend so much on paid advertising–considering they’re #1 in the organic results?” (more…)
Agency Epiphany partners Kenshoo for paid search
Thursday, May 7th, 2009Company News, PPC, Press Release
Leeds-based digital marketing agency Epiphany Solutions is working with Kenshoo Search as their preferred paid search campaign management platform.
The introduction of Kenshoo Search, a Pay Per Click (PPC) campaign management tool, will allow Epiphany to manage much larger PPC campaigns for more clients, while streamlining internal processes for its staff.
(more…)
Client Personas – Handle With Care!
Friday, October 3rd, 2008It’s great for any PPC Company, when a new client comes in with a huge monthly spend and little expertise in PPC advertising. We can really show off our knowledge, achieve great results and have a shiny happy client. But what about the other clients we get:
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