Happy Friday! Latest blog post by @sbaker81: Converting Mobile Searchers- Back to Basics http://t.co/PhQ4KrDk
Previously Google has only allowed users to link a single adwords account with a single analytics account. At the end of August this has now changed, with the average user able to link multiple adwords accounts to a single analytics account.
Before you try this there are a few things to note: (more…)
Google announced in June that you can now try to get 6 Sitelinks into your sponsored adverts at one time. However, this is only focused on terms with really high click-through rates, so will mostly affect brand terms.
It appears to be another step that Google has taken to help brands have a stronger presence on the search engine results because that is what the search engine believes people want; it has been like this for SEO for a while now and many of the changes made to the search results are suggesting this is the case. (more…)
Let’s say you have a PPC campaign running on Adwords. This is a search campaign you’ve been running and optimised for a number of months and you’re more than hitting the CPA targets you’re looking for.
The campaign is maturing, and you’re looking for new avenues in which to bring in greater traffic and conversion volumes – Display advertising looks like a very logical step to take.
Your search orientated campaigns bring in high volumes of traffic, and conversions at around a £1 CPA. (more…)
I recently came across some interesting research by Google that shows the incremental click increase generated from paid search advertising. Overall the study suggests that a click uplift of 89% is generated by paid search advertising, which is much higher than I expected.
Of course, this study does not account for every circumstance, and openly points out those situations where paid and organic ads sit in close proximity; the uplift to clicks is minimal. (more…)
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