Latest blog post by @Dan_D_Martin - Debugging PHP with Eclipse and XDebug http://t.co/YhqVVnvK
In this post I would just like to keep everybody abreast of some of the new and very useful functionalities Google have unveiled on both the online GUI (graphical user interface) and in the latest version of the AdWords Editor.
Both of the updates will allow a PPC Analyst to optimise campaigns better and to work considerably more efficiently. (more…)
Google have announced that they are changing the way they calculate the Adwords Quality Score. Going forwards, they are going to place a higher weighting on the user experience – specifically, the keyword relevance and landing page quality.
Their announcement in full reads as follows:
When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to relevance and landing page quality in determining Quality Score and how ads are ranked on Google. The goal was to improve the user experience with search ads. Based on the results we’ve been seeing, we’re now rolling these changes out globally over the coming weeks. (more…)
Conversion Rate, Google Adwords
There is a new metric in AdWords now that shows you the estimated bid which will place your advert in the results above the organic listings rather than on the right hand side; this will give advertisers a clearer idea of the sort of bid they need to have to get higher up the page. This can be used with the Top versus Side feature also recently added to Adwords. (more…)
Like most PPC account managers, I’ve been following with interest the legal case between Interflora and Marks and Spencer. It was with no small measure of surprise that I read the following on the Interflora blog:
Interflora is delighted by the judgment of the Court of Justice of the European Union which today ruled in their favour. This ruling will enable brand holders across Europe to deliver quality service and ensure that trade marks guarantee the origin of the goods bought by consumers online. (more…)
Up until recently, it’s been fairly hard to tell which paths your customers take to reach a goal. However, hiding in the new version of Analytics under the ‘My Conversions” tab, you can now find the multi-channel funnel reports.
Multi-Channel Funnels have many applications for search marketers. For example, it’s now possible to accurately tell how much each form of marketing contributed and how they work together to assist in sales. This attribution model has been available within PPC for almost 2 years – it’s only now we begin to see it cross channel. (more…)
no comments