Microsoft’s adCenter User Interface has finally had a bit of an update (basically to make it even more like AdWords). While it’s still not perfect (ie. as user-friendly as AdWords), there have been significant improvements in some areas. Some of the most useful changes are described below: (more…)
PPC Blog Posts
Google Ads Move to Bottom of Page
Friday, November 11th, 2011
Last week Google confirmed that it will now start serving AdWords at the bottom of search results moving them from the right hand side of the page. The move comes following Google’s research that most users flick through to the bottom of the page before scanning the adverts on the right. This is meant to be more in line with the user’s behaviour therefore increasing the user experience and potentially the ad performance. (more…)
AdWords Personalised Remarketing
Tuesday, November 1st, 2011
Google recently launched a new feature (still in beta for now) called the Contextual Dynamic Creative (CDC) template in the Display Ad Builder. This feature allows a user to build a single ad template and then sync that template with your product inventory (via Google Merchant Center) so that relevant products are automatically pulled into the ad. At present, Google gives you the option to create templates featuring either one or three products, with further tweaking to the format of the ad also available. (more…)
The True Value of PPC
Tuesday, November 1st, 2011
PPC is arguably the most transparent marketing channel that exists, and as such, it is possible to go to great lengths to achieve unbelievably sophisticated views of how customers are finding and buying from you.
There are many metrics a campaign may be optimised to such as CPA, clicks and profit so choosing the right metric is critical to how well the campaign performs in the long term. (more…)
Will These New Features Revolutionise the Buying Process Online?
Monday, October 31st, 2011There is no doubt that more people than ever are buying products online, but how have marketers ensured that the buying experience online is as reassuring as buying the product in store, where you can touch, try on or test the product?
I’ve always bought books and DVDs online as I find this more convenient and generally cheaper, but one thing I never used to buy online was clothing. This is not because I enjoy shopping, as I do not! This is because the majority of websites had rubbish images where I couldn’t quite tell what the product would actually be like once it arrived and it seemed like even more hassle than just going into town. (more…)
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