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If you are running a PPC campaign in an overcrowded market place, you can often find that your advert has a hard time standing out.
Nearly all of the companies in the screenshot below are relying on their brand to attract clicks. They have huge offline advertising campaigns that support brand awareness, but what if you don’t? How can you compete with these giants without paying over the odds for your clicks? (more…)
There are a lot of websites and articles out there that compare online and offline advertising. However, most of these articles focus on the differences between the two, picking out advantages and disadvantages to each approach.
There are obviously a lot of differences between online and offline advertising, but what are the similarities? Let’s take a look at one online advertising platform, Google AdWords, and see how some of its options can be compared to techniques used in offline advertising. (more…)
Google has recently started to show paid search adverts at the bottom of the results page. According to the Adwords blog, they are assessing the results for each search to determine where is best for the adverts to show. (more…)
AdWords is a lot (OK, not a lot, but a little bit) like Bethesda Studio’s new game from the Elder Scrolls series, Skyrim. Not convinced? Nor were half of the PPC team at Epiphany Solutions, but here’s what I mean. You can make your own mind up. (more…)
So you’ve set up a new campaign in AdWords to try and drive traffic to your website. You’ve conducted your keyword research and produced a very thorough keyword list full of terms that are highly relevant to your business. Some of these terms could be described as extremely long-tail, but you’re optimistic that when users do infrequently search for these keywords, your adverts will appear relevant, and are more likely to entice a click than the competition. With a well-chosen landing page, you could also return a high conversion rate. (more…)
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