Initially I was unsure about how I felt about Google moving the paid search ads from the right hand side to below the organic listings. I was also dubious when Google announced that these ads would get a higher click-through rate. It seemed clear that they were doing this to make room for something else. (more…)
PPC Blog Posts
How to Improve Your Google Search Partners PPC Performance
Tuesday, December 20th, 2011The search partner’s network is often taken at face value; you either have it on or off. Sometimes it works, and other times it doesn’t.
When it doesn’t work too well, you often have no choice but to turn it off, until now.
Google doesn’t make it easy for you to see which search partner sites you appear on. (more…)
Search marketing in 2012: Our predictions.
Friday, December 16th, 2011It’s the time of year for reflection, looking back at the last twelve months and making predictions for 2012.
We asked our SEO and PPC experts for their thoughts on what the next year will have in store for search marketers. Let us know what your predictions are. (more…)
Could Google Make AdWords Interface Look Better?
Wednesday, November 30th, 2011I regularly work on a laptop and this is the screen I see when I login to one of my accounts. (Just to be clear, this is the full view on a 15” screen, totally un-cropped and with the help section minimised.) (more…)
Tracking and the PPC Analyst
Monday, November 28th, 2011Tracking is a vital part of any PPC analyst job. Without tracking, it is almost impossible to accurately judge profitability of any PPC campaign. (more…)
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