PPC Blog Posts

New Version Of Adwords Editor, v9.0!

Wednesday, May 18th, 2011

Google Adwords, PPC

The new version of Adwords Editor was unveiled on the 6 May for the benefit of all us PPC’ers, but if we all don’t know the benefits of the new technology, how are we supposed to use it to its full potential?

I would like to take a quick tour through the new features and outline how these could benefit and potentially make us, and our campaigns, more efficient.

The first observation with the new version of Adwords is the obvious effort made by Google to offer more of the functionality, formally found in the GUI available within the new Adwords Editor. (more…)

no comments

Re-Marketing: Setup, Advice and Early Results

Wednesday, May 18th, 2011

Google Adwords, PPC

Re-marketing: a very simple and effective method for targeting adverts to users that have already shown interest with some of your products.

Implementation

First step is to create a new campaign targeting the display network.

Now to begin a re-marketing campaign you first need to create a set of re-marketing ”lists,” which require the implementation of tracking tags on your website. The tracking tags are simply used to create a list of people who have seen them (either on your website or possibly alternative websites as mentioned later). It is also a good idea to create a list of people who have converted (again for reasons mentioned shortly), although you can use an existing adwords conversion tag to create this list. (more…)

no comments

Do you SpyFu?

Tuesday, May 17th, 2011

PPC, Reviews, Tools

For the last few weeks I have been getting to grips with the beefed up paid version of a free tool I have dipped in and out of throughout my PPC career. This tool is SpyFu, and it can be a powerful and cost effective tool to have in your arsenal, if you know how best to use the data it provides.

So a quick rundown of the features should be the first port of call, and here they are:

SpyFu Classic:

This is the main section most people will want to get stuck into. Here you can input a keyword or domain and get some worthwhile (if not always deadly accurate) information on: (more…)

1 comment

Google AdWords Expert Part Five – Optimising Your Campaign

Tuesday, May 10th, 2011

Conversion Rate, Featured, Google AdWords Expert, PPC Campaigns

Welcome to Part Five of Google AdWords Expert. Missed the previous four parts? Find them here: Part One, Two, Three and Four.

So, you’ve set up a campaign, and now you want to start fine-tuning it? Understandable, though depending on your business, optimisation may mean slightly different things…

For the majority of businesses, their ultimate objective is profit - making as much money as possible. And for most of these, the purpose of their PPC campaign is the same.

There are a few cases where this isn’t true. If you have a bricks-and-mortar store somewhere, you may run a PPC campaign to get people to visit you. This would make a lot of sense if you’re selling something that people aren’t likely to buy online, such as a second-hand car. (more…)

no comments

Google Insights – Better than the Keyword Tool?

Wednesday, May 4th, 2011

Google Adwords, Google Insights

It slipped relatively under the radar last month that Google has removed monthly data from its keyword tool. The Adwords Keyword Tool and its questionable numbers was already the bane of many SEO’s and PPC’s lives, and is now even less use. When little other data is available however, it’s often the last resort for search forecasting.

Anyway, by chance, a couple of months before the functionality was removed I was doing some research into seasonal data sources, and which of Google’s was most accurate (Adwords Keyword Tool vs Insights).

I picked a client of ours who is a very well known brand – and so has a large amount of brand searches (and clicks) every month. They therefore ranked #1 for that keyword in Google consistently for a 12 month period. Further to that, the brand has consistently had a PPC ad in #1. So, looking back at organic analytics data for that keyword over a 12 month period therefore provided a pretty robust picture of seasonality – i.e. seasonality was almost certainly the only big contributing factor to fluctuations in search traffic. (more…)

no comments

« Older Entries
Newer Entries »