Google Adwords Blog Posts

The impact of Google’s Search Partners on your Adwords campaign

Friday, March 19th, 2010

Google Adwords, PPC, PPC Campaigns

We’re all familiar with the option to select Google’s Search Partners as an available network in addition to Google Search. However, how many of us actually break down our click data by each network to assess exactly what results we see from both?

Google's Network Options

As this blog may demonstrate, decisions you are making regarding clickthrough rate at an Ad group and keyword level could well be being made without seeing the full picture. Making decisions in PPC without fully having all data to hand, as we all know, is a dangerous and risky practice.

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Google Conversion Professionals

Wednesday, October 14th, 2009

Conversion Rate, Google Adwords, Google Adwords Blog, Website Optimisation

Google Conversion ProfessionalsFor Epiphany, the acceptance to the Google Conversion Professionals programme confirms that the great work we have been doing for our clients over the last 2 years is ahead of the industry standard.

Epiphany’s knowledge of website optimisation was approved by Google when they awarded us the Website Optimisation Authorised Consultant (WOAC) qualification.  At the same time, our analytical & technical ability was acknowledged when we became Google Analytics Authorised Consultants (GAAC).
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Pay-Per-Click And Website Optimisation – A Marriage Made In Heaven

Tuesday, September 1st, 2009

Conversion Rate, Google Adwords, Google Adwords Blog, Website Optimisation

One question that I get asked a lot by advertisers is what they can do to improve their PPC performance. PPC is a level playing field (on paper, at least), but the days of making easy money are gone.

There are simply too many advertisers, bidding too much for PPC to be highly profitable for every advertiser – in short, it’s becoming a dog-eat-dog world. Every sale that you make is one that your competitors don’t get, and vice-versa.

Once you’ve got your account in order, optimised your keyword list, grouped it into nice, neat Adgroups, tested many adverts on each, found your sweet-spot for each Adgroup (the most profitable bid) and tested the Content Network and all the various options that Adwords et al offer, eventually, your account’s performance is likely to plateau.

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Regular PPC Reporting: Worthwhile or Worthless?

Friday, August 14th, 2009

Google Adwords, PPC Campaigns

There are a number of reports available at a user’s disposal on Google Adwords. Some will use these on a regular basis. Some may dabble in the odd report from time to time (you know – open them up, have a bit of a browse at the information in a scattergun approach, then the phone will ring, and it’ll be 3 months before you repeat the process all over again). And some, well, they probably didn’t know you could run reports through Adwords!

But is conducting regular reporting through Google Adwords a worthwhile or worthless practice for those in PPC? I’m sure you already can sense the opinion of this blogger – I mean come on, why would Google place so much information at your disposal if it was all pointless and added no value? Regular reporting is an incredibly worthwhile practice, but it is essential that you know what you are looking for, and when you find it, knowing what you are going to do with that information.

So what sort of reports should we be running on a regular basis, and why are they so valuable?

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The Importance Of Patience In PPC

Wednesday, July 22nd, 2009

Google Adwords, PPC Campaigns

Now in many walks of life, I can be quite an impatient person. When I’m walking through the supermarket aisles and someone decides to put their trolley slap bang in the middle as they browse the brands of ketchup to buy. Fresh cakes from the oven that I know need 10 minutes or so to cool down before I can eat them. That website that feels like it’s taking an eternity to load. The new must-have gadget I ordered online that takes 3-4 days to arrive but I want it yesterday. All these things test my patience, and I would be the first to admit that my thresholds aren’t too high at the best of times.

Fortunately, this trait of mine doesn’t extend into my day-to-day working profession, which is a good job, as impatience and PPC don’t tend to be the best of friends!

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