Once upon a Monday dreary, while I entered a search query
Into Google, haven of quaint volumes of forgotten lore
While I nodded, nearly napping, I considered words, which tapping
Brought forth ads attention trapping, trapping my attention’s core
‘Tis a trickster,’ this I muttered, ‘trapping my attention’s core
Only this, and nothing more.’ (more…)
Google Adwords Blog Posts
‘Raven’ About Quality Scores
Thursday, July 22nd, 2010
Site Extensions. The Good, The Bad and The Ugly
Monday, July 19th, 2010The Adwords “Ad sitelinks” feature, allowing advertisers the possibility of additional links to specified site areas, is a feature we have used on several accounts to varying effect.
Initial results suggest that adverts displayed with site links have benefitted from improved click through rates. In some select cases, conversion rates have changed for both the good and the bad.
Google AdWords is A.C.E! (But only in the USA!)
Friday, July 16th, 2010So Google announced the release of a nifty new tool named AdWords Campaign Experiments last month. Unfortunately for the Search Marketers of the UK this tool is only available in open Beta to US advertisers at the minute, but watch this space.
First off, if you haven’t already seen or heard about this, check out the Google Press Release. (more…)
Conversion Attribution in Google Adwords – Part Two – Analysis
Wednesday, April 21st, 2010When Google announced that they were going to introduce ‘conversion funnels’, a form of click attribution, to Google Adwords, I wrote about some of the possible implications for the industry.
Conversion Funnels are now available on the majority of accounts, and I’ve decided to revisit my prognostications, in light of the data that we are seeing on our accounts at Epiphany.
The basic principle of conversion funnels is that many users visit your website multiple times before committing to make a purchase, and that reporting conversions based solely on the final click can skew the effectiveness of different keywords. (more…)
Adwords Search Funnels To Change PPC Landscape
Thursday, March 25th, 2010
It has been officially announced at SES New York that Google has introduced Search Funnels – a new development to its Adwords program that could potentially change the face of the PPC landscape for brands and agencies alike. This means it has never been more essential to ensure the right person is managing your Adwords account.
The process of buying online can often be quite long and complex. If you want to buy a toaster, you’ll probably start out with little or no idea of exactly what you want. So you decide to look at toasters – you type ‘toasters’ into Google, and look on a few websites, comparing different toasters. (more…)
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