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Google have just released a new toy into Adwords. It’s only on limited release in the USA, but it looks like a good one, so expect it to appear on an advert near you soon.
It’s called Call Metrics, and if you generate a lot of phone calls from your Adwords adverts, it may of use to you. (more…)
Google are now encouraging PPC advertisers to take advantage of their own remarketing tool. The tool allows advertisers to aim content network adverts at people who have previously visited your website.
There are a number of interesting applications of this tool: (more…)
Google Adwords, PPC, PPC Campaigns
As I’m sure the majority you are now aware, Google Instant has arrived, and looks like it’s here to stay. I won’t go into the ins and outs of what exactly Google Instant is, as I’m sure you’ve all already read about 500 blogs on the topic already. However, if you want the official Google announcement on what Google Instant is and how it works for Adwords advertisers, please click here.
Instead, I’d like to offer some opinions and raise some interesting debate on just what kind of impact Google Instant could have on Adwords PPC campaigns. (more…)
European Brand De-restriction
Google has recently changed the AdWords rules to allow advertisers to bid on various brand or trademarked terms. The rule change has come about after the European courts ruled that Google had not violated trademark laws by allowing rival companies to bid on competitor brand and trademarked terms.
Google’s new rules will come into force across Europe on the 14th of September 2010, along with a new complaint procedure. If a company feels its terms are being used to mislead a visitor or cause confusion to a user, Google may still remove the ad after conducting a limited investigation, however they will no longer prevent a company from bidding on trademarked terms. (more…)
So, Google have launched their latest time-saving measure for Adwords account managers, ‘Enhanced CPC’.
Where their standard bid optimization is completely automated, this option allows you to set your bid, and they’ll adjust it based on the conversion rate. The tool will increase your bids up to a maximum of 30% above your bids, though there does not appear to be a minimum. (more…)
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