Google Adwords Blog Posts

Let’s say you have a PPC campaign running on Adwords. This is a search campaign you’ve been running and optimised for a number of months and you’re more than hitting the CPA targets you’re looking for.

The campaign is maturing, and you’re looking for new avenues in which to bring in greater traffic and conversion volumes – Display advertising looks like a very logical step to take.

Your search orientated campaigns bring in high volumes of traffic, and conversions at around a £1 CPA. (more…)

One of the things I love most about search marketing is access to Search Query Reports. While they are just keywords that people enter into a search engine, you occasionally come across the odd one that just jumps out of the page at you.

I’m guilty of it myself but it’s amazing how much trust people display when using a search engine – almost giving no consideration to how this data is being used (and stored). It’s almost like people are talking to a friend… although sometimes it’s like they’re talking to themselves. People share information on their interests and lifestyle like never before and give little regard to what’s actually happening behind the white background and multi-coloured logo. (more…)