Google Adwords Blog Posts

PPC Client Relations

Wednesday, June 3rd, 2009

Clients, Google Adwords

A good relationship between a PPC account manager and their client can be just as useful for optimisation as anything else.

Currently, I speak to about half my clients on a weekly basis, be it over the telephone or via email.  I’ve found myself chatting about going out at the weekend, being a regular golfer and I even have a £5 side bet with a client that my advert will beat his!

There are indeed benefits to these chin-wags:

•    I understand the clients’ business better (better adverts and keywords)
•    I understand what is important to the client (better reporting)
•    The client understands PPC better (more confidence in the service)
•    The client offers ideas (better keywords and adverts)

Everyone is happy!

And when they’re not happy…  I can be honest and say things aren’t going well.  Instead of getting upset, angry or finding a new PPC agency – my client asks “What should we do, Chris?”

Now my client is listening to me.  How many times have you thought ‘I wish people would listen, I know what I’m talking about’? Well, now’s your chance.

As a result of such situations, I’ve been able to persuade my clients to make changes to their websites, invest in website optimisation and try some more radical adverts.

Inevitably, being given the freedom to test bears fruit, and the PPC manager/client relationship grows stronger!

no comments

Why The Quality Score Rocks!

Friday, May 29th, 2009

Google Adwords

The Quality Score has always been a bit of a contentious issue. Some people argue that as it pushes adverts with high clickthrough rates up to the top of the search results, and hence increases Google’s income, it’s evil. But who does it actually hurt?
Well, there’s no doubt that it’s become more and more difficult for affiliate marketers to use Adwords, and arbitrage (bidding on cheap keywords, and covering your website with Google adverts with a much higher cost per click, in order to make money from clicks on the more expensive adverts) has all but died out. (more…)

2 comments

When The Optimum Bid Doesn’t Exist

Friday, May 22nd, 2009

Google Adwords

The theory’s sound. You want to get as many sales as possible for your budget, so you adjust the bids in such a way as to ensure that it runs out just as the day ends (on average). Bidding any less will give you fewer clicks, as will bidding more (since you run out of budget), so assuming that your conversion rate doesn’t vary dramatically in different positions.
And that’s all fine and dandy, if there’s a bid that achieves this. But sometimes, it’s impossible to do this. I’ve found this to be most of an issue when the bulk of your traffic comes from a single keyword, and the optimal position is about 3rd – 4th. (more…)

no comments

The Pros And Cons Of Brand Bidding

Friday, May 22nd, 2009

brand bidding, Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score

Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down

It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point.  They indicate that the biggest fall is on brand-name keywords, and quote Andy Beal at Marketing Pilgrim, who says:
“Is that likely due to a reduction in spend, or Orbitz et al figuring out that they really don’t need to spend so much on paid advertising–considering they’re #1 in the organic results?” (more…)

no comments

Client Personas – Handle With Care!

Friday, October 3rd, 2008

Google Adwords

It’s great for any PPC Company, when a new client comes in with a huge monthly spend and little expertise in PPC advertising.  We can really show off our knowledge, achieve great results and have a shiny happy client.  But what about the other clients we get:

(more…)

1 comment

« Older Entries
Newer Entries »