PPC Blog Posts

Basic Tracking Checks Whilst Website Testing

Wednesday, February 1st, 2012

Google Analytics, PPC

I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website testing solutions and many of the principal checks apply to all situations. (more…)

AdCenter Broad Match Enhancement Launches in the UK

Tuesday, January 24th, 2012

Microsoft, PPC

Back in August 2011, Microsoft adCenter announced that they were rolling out the launch of their ‘Enhanced’ Broad Match keyword match-type (aka. ‘Broad Match Enhancement’), but it seems that it’s only now in mid-January that this improvement is about to kick in to my UK accounts. (more…)

Impression Share is a Beneficial Metric for PPC

Monday, January 23rd, 2012

Google, PPC

Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and rank. (more…)

From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?

Friday, January 20th, 2012

Google, PPC

The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. (more…)

How to Use Beyonce’s Baby and Other Popular Trends to Set up Facebook Targeting

Thursday, January 12th, 2012

Engagement, Facebook, PPC

Blue Ivy Carter, the already famous daughter of superstars Jay-Z and Beyoncé is guaranteed to generate enough interest to spawn hundreds of Facebook fan groups.

For those of you that don’t know about the story, find out more here. (more…)