I have encountered many people who have caused problems when implementing a website test, often breaking the tracking. My usual experience is with Google’s website optimiser and Analytics, often erroneously recording traffic as direct or organic depending upon the circumstance. I have come up against similar issues with alternative vendors for both analytics and website testing solutions and many of the principal checks apply to all situations. (more…)
PPC Blog Posts
AdCenter Broad Match Enhancement Launches in the UK
Tuesday, January 24th, 2012Back in August 2011, Microsoft adCenter announced that they were rolling out the launch of their ‘Enhanced’ Broad Match keyword match-type (aka. ‘Broad Match Enhancement’), but it seems that it’s only now in mid-January that this improvement is about to kick in to my UK accounts. (more…)
Impression Share is a Beneficial Metric for PPC
Monday, January 23rd, 2012
Impression share, the percentage of impressions a campaign received out of the number of impressions it could have received, is an important metric advertisers have used in the Adwords account for a long time now at campaign level. There are many reasons a campaign may miss out on impressions, the main two reasons being budget and rank. (more…)
From Netflix and Antony Worrall Thompson to Georgia Salpa…Are You Staying Ahead of the Trend?
Friday, January 20th, 2012The majority of digital marketers may well already be familiar with the Google Insights for Search tool – it’s an absolutely brilliant piece of kit for looking at seasonal trends over a period of years to help aid your online marketing campaigns in whatever form they come. (more…)
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