PPC Optimisation Blog Posts
Making Search Engine Optimization Work for B2B Businesses
Friday, August 25th, 2006
Following the Search Engine Strategies Conference held in San Jose this month, an interesting point was raised regarding the best way of making SEO work for the B2B business. It highlighted a misconception that search marketing could only help businesses link with consumers, rather than other businesses.
Negative Keywords in Google AdWords
Thursday, August 24th, 2006
Probably the quickest way to boost your campaigns click through rates, which unltimately leads to higher rankings, is to add negative keywords across your campaigns. You’ll also find that your conversion rates dramatically increase because your adverts are only being shown to searchers who are genuinely interested in what you have to offer.
Pay Per Click Optimisation
Tuesday, August 8th, 2006
1. Keyword Research and Traffic Projections.
Detailed research will show the true size of your online market place and allow us to accurately identify the potential traffic available to you and the competitiveness of your industry.