What is innovation? ft @epiphanysol MD @robshaw99 http://t.co/sDAdPQgw via @Econsultancy
Google Adwords, PPC Optimisation
Google have posted their second part of the following article:
Following on from their comments I just want to add that optimising AdWords is simply not a case of tweaking adverts and bids to get cheaper traffic. Sure its a major part of the ongoing work but the real magic happens at the business end, your website!
Google, Google Adwords, PPC, PPC Management, PPC Optimisation
Apologies – this blog is being updated.
Digital Marketing, Google Adwords, PPC, PPC Management, PPC Optimisation, SEO
There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?†the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers missing a trick? With an advert on Google and an indented listing in natural listings it is possible to have 3 links to your company on the first page of Google! This power would drive lots of interested traffic to your site, so why do some marketing managers phase out ad words spend when they reach the top of Google? Surely running a search engine optimisation campaign and Google adwords campaign simultaneously would ensure you have double or treble the coverage on a targeted advertising medium. People searching for your products and services have a real interest and maximum exposure to this audience should be your main marketing goal.
Epiphany solutions can help you reach those people. As a business we operate in 2 key areas: search engine optimisation and pay per click advertising, we do this day in day out. To find out about how we can enhance your marketing strategy visit our main site or call us on 0870 199 6382.
The Google adwords blog also addresses this issue, to read about it click here.
Google Adwords, Industry News, PPC, PPC Management, PPC Optimisation
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from commercial radio stations. This is also reflected online. Banner ads are losing popularity to pay per click advertising, which takes into account what the customer is interested in. There is also a move towards Web 2.0 endeavours such as MySpace and YouTube, although search engines are still playing an important part in developing the web space. Lucinda asks what the future for advertising is, now that it seems everyone is developing their own content.
Her solution is that advertisers should endeavour to become content, rather than piggyback off content. She cites Mastercard as an example. Their ‘Priceless’ commercials have been hijacked, providing the punchline for everything from World Cup defeat to Michael Jackson’s trial. Whilst they don’t publicly condone these films, it’s hard to deny that they’ve helped the campaign, delivering it straight to people’s inboxes.
So, is this the advertising of the future? And how far away is the future? And is Google concerned?
Digital Marketing, Google Adwords, Industry News, PPC, PPC Management, PPC Optimisation, SEO, Yahoo
The latest in search engine figures have been released and they continue to show Google’s dominance in the UK and EU markets. Google have a 72.8% share of all EU searches, this figure is reportedly higher in the UK. This means that having efficient & effective Google Ad words campaigns is critical. With 72.8% of EU searches carried out on Google, ranking well is imperative.
An overwhelming share of searches are performed on Google, if your business is not present how will the +75% of UK internet searchers know your business exists?
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