PPC Optimisation Blog Posts
5 hot tips to turn the heat up on your AdWords campaign
Wednesday, March 14th, 2007
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my [...]
A:B Advert Testing – Is Statistical Significance Over-Rated?
Wednesday, February 14th, 2007
Apologies - this blog is being updated.
Microsoft executive discusses playing catch-up with Google
Tuesday, November 21st, 2006
Having discussed the plans of Ask.com to take on the likes of Google last week, an executive in charge of Microsoft’s ad-funded business has done an interview with Cnet News.com about why he left Ask.com (the lack of money to put plans into practise) and joined Microsoft (lots of money, lots of potential).