PPC Optimisation Blog Posts
Standing Out In A Crowd
Posted by Steve Baker on Wednesday, December 9th, 2009 in PPC, PPC Campaigns, PPC Optimisation
On paper, your PPC advert looks great. It’s got the phrase that people were searching for in the title, it makes some compelling arguments for why people should click on your advert, and you’re anticipating a great clickthrough rate.
So you put it live, and it bombs. Your clickthrough rate is horrific, and you’re left wondering [...]
5 hot tips to turn the heat up on your AdWords campaign
Posted by Shane Quigley on Wednesday, March 14th, 2007 in Google Adwords, PPC, PPC Management, PPC Optimisation
5 hot tips to turn the heat up on your AdWords campaign >>
Optimisation for AdWords
Posted by Shane Quigley on Wednesday, February 28th, 2007 in Google Adwords, PPC Optimisation
A:B Advert Testing – Is Statistical Significance Over-Rated?
Posted by Steve Baker on Wednesday, February 14th, 2007 in Google, Google Adwords, PPC, PPC Management, PPC Optimisation
A:B Advert Testing – Is Statistical Significance Over-Rated? >>
Double or Treble Your Search Engine Visibility
Posted by Daniel Peden on Friday, October 13th, 2006 in Digital Marketing, Google Adwords, PPC, PPC Management, PPC Optimisation, SEO