PPC Management Blog Posts
Giving control back to the customers is the future for advertising
Thursday, October 12th, 2006
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from [...]
Search Market Figures Released
Tuesday, September 26th, 2006
The latest in search engine figures have been released and they continue to show Google’s dominance in the UK and EU markets. Google have a 72.8% share of all EU searches, this figure is reportedly higher in the UK. This means that having efficient & effective Google Ad words campaigns is critical. With 72.8% of [...]
Negative Keywords in Google AdWords
Thursday, August 24th, 2006
Probably the quickest way to boost your campaigns click through rates, which unltimately leads to higher rankings, is to add negative keywords across your campaigns. You’ll also find that your conversion rates dramatically increase because your adverts are only being shown to searchers who are genuinely interested in what you have to offer.