PPC Management Blog Posts

5 hot tips to turn the heat up on your AdWords campaign

Wednesday, March 14th, 2007

To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my [...]

Posted in Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation, Sponsored Links |

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |

Double or Treble Your Search Engine Visibility

Friday, October 13th, 2006

There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?” the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers [...]

Posted in Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation, SEO, Search Engine Marketing, Search Engine Optimisation, Sponsored Links |