Thursday, May 20th, 2010
PPC, PPC Campaigns, PPC Management
Don’t get me wrong Facebook, I like you as a paid advertising medium. You’re new, you’re exciting, advertising with you is quick to set up and I can reach people with a completely different approach to the way I do currently with Google, Yahoo or Bing.
That said; don’t think that just because people like you, you don’t have to put any real effort in – the honeymoon period will quickly run out if that is the case! If you want to improve, please take on board my (and no doubt many other advertiser’s) views and feedback: (more…)
Friday, February 12th, 2010
Adgroups, Featured, PPC, PPC Management
You’ve been testing new adverts for years, making ever-smaller refinements as you close in on that holy grail, the ‘perfect advert’. Suddenly, and without warning, your clickthrough rate crashes. You try tweaking various aspects of your adverts, rolling back to your last few versions, but nothing helps. Your advert is officially pants. (more…)
Wednesday, March 14th, 2007
Google Adwords, PPC, PPC Management, PPC Optimisation
To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my favourite keyword research tool of 2007, Hittail. Basically, the Killer App was a log file analyser that primarily focussed on the search terms that delivered traffic to your website. This tool would look at exactly what query delivered traffic to your website and tell you how unique it was.
Why would i build a tool solely to do that? Simply becuase with the help of other pay-per-click bid management tools you can report on the ROI per keyword. Google, and now Yahoo and MSN, allow you to choose exactly what keywords and search term combinations you are bidding on and the ROI that each one, individually, is delivering.
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Wednesday, February 14th, 2007
Google, Google Adwords, PPC, PPC Management, PPC Optimisation
Apologies – this blog is being updated.
Friday, October 13th, 2006
Digital Marketing, Google Adwords, PPC, PPC Management, PPC Optimisation, SEO
There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?†the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers missing a trick? With an advert on Google and an indented listing in natural listings it is possible to have 3 links to your company on the first page of Google! This power would drive lots of interested traffic to your site, so why do some marketing managers phase out ad words spend when they reach the top of Google? Surely running a search engine optimisation campaign and Google adwords campaign simultaneously would ensure you have double or treble the coverage on a targeted advertising medium. People searching for your products and services have a real interest and maximum exposure to this audience should be your main marketing goal.
Epiphany solutions can help you reach those people. As a business we operate in 2 key areas: search engine optimisation and pay per click advertising, we do this day in day out. To find out about how we can enhance your marketing strategy visit our main site or call us on 0870 199 6382.
The Google adwords blog also addresses this issue, to read about it click here.
Don’t get me wrong Facebook, I like you as a paid advertising medium. You’re new, you’re exciting, advertising with you is quick to set up and I can reach people with a completely different approach to the way I do currently with Google, Yahoo or Bing.
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