PPC Campaigns Blog Posts

The PPC impact of Google Instant Search

Thursday, September 9th, 2010

Google Adwords, PPC, PPC Campaigns

As I’m sure the majority you are now aware, Google Instant has arrived, and looks like it’s here to stay. I won’t go into the ins and outs of what exactly Google Instant is, as I’m sure you’ve all already read about 500 blogs on the topic already. However, if you want the official Google announcement on what Google Instant is and how it works for Adwords advertisers, please click here.

Instead, I’d like to offer some opinions and raise some interesting debate on just what kind of impact Google Instant could have on Adwords PPC campaigns. (more…)

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Local Ad Extensions

Monday, August 16th, 2010

PPC, PPC Campaigns

Local Ad Extensions are one of many ad extensions available within a Google campaign now. It is also one that is often overlooked. Although it is not suited to all clients, due to the focus on the location, smaller companies could benefit from a more compelling ad and take some focus away from a larger competitor.

An example is shown below. I searched for “restaurants leeds”. The top website shows reviews and offers for many restaurants in Leeds, but the second ad is a lone restaurant with the Local Ad Extension included. When opened up the ad is definitely a focus on the page. (more…)

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Facebook Advertising Early Report Card: Not Bad, But Must Try Harder

Thursday, May 20th, 2010

PPC, PPC Campaigns, PPC Management

Don’t get me wrong Facebook, I like you as a paid advertising medium. You’re new, you’re exciting, advertising with you is quick to set up and I can reach people with a completely different approach to the way I do currently with Google, Yahoo or Bing.

That said; don’t think that just because people like you, you don’t have to put any real effort in – the honeymoon period will quickly run out if that is the case! If you want to improve, please take on board my (and no doubt many other advertiser’s) views and feedback: (more…)

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The impact of Google’s Search Partners on your Adwords campaign

Friday, March 19th, 2010

Google Adwords, PPC, PPC Campaigns

We’re all familiar with the option to select Google’s Search Partners as an available network in addition to Google Search. However, how many of us actually break down our click data by each network to assess exactly what results we see from both?

Google's Network Options

As this blog may demonstrate, decisions you are making regarding clickthrough rate at an Ad group and keyword level could well be being made without seeing the full picture. Making decisions in PPC without fully having all data to hand, as we all know, is a dangerous and risky practice.

(more…)

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How Not To Delete A Bad Keyword

Monday, February 1st, 2010

Adgroups, PPC, PPC Campaigns

In a nutshell, my approach to managing my Ad groups has always been to group similar keywords together, and if I see a subset of these keywords performing differently, split them into their own Ad group.

For example, if I was advertising Sony Digital Cameras, I may include… (more…)

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