PPC Campaigns Blog Posts
The Pros And Cons Of Brand Bidding
Posted by Steve Baker on Friday, May 22nd, 2009 in Google Adwords, Google Adwords Blog, PPC Campaigns, Quality Score, brand bidding
Just read a blog posted yesterday from E-Consultancy: http://econsultancy.com/blog/3817-paid-search-down
It appears that the percentage of clicks going on Paid Search is falling, which is potentially a misleading statistic (see my blog on Google and the 80:20 ratio). But they make another, very interesting point. They indicate that the biggest fall is on brand-name keywords, and quote [...]
The Pros And Cons Of Brand Bidding >>
Should I split my keywords down into one per Adgroup?
Posted by Chris Rowett on Thursday, April 24th, 2008 in Google Adwords, PPC Campaigns
Should I split my keywords down into one per Adgroup? >>
Automatic Matching – I Can Hardly Contain My Enthusiasm
Posted by Steve Baker on Thursday, March 20th, 2008 in Automatic Matching, Budget Optimiser, Campaign Optimiser, Expanded Matching, Google Adwords, Optimised Ad-Serving, PPC Campaigns, Pay Per Action, Preferred Cost Bidding, Standard Delivery Method
Automatic Matching – I Can Hardly Contain My Enthusiasm >>
Google's Christmas Bonus
Posted by Steve Baker on Thursday, December 6th, 2007 in Advert Text, Bidding, Content Network, Dynamic Keyword Insertion, Google Adwords, PPC Campaigns
When The Adwords Sweet Spots Turn Sour…
Posted by Steve Baker on Thursday, October 18th, 2007 in Advert Text, Bidding, Content Network, Google Adwords, PPC Campaigns, Pay Per Action, Testing