Thursday, May 20th, 2010
PPC, PPC Campaigns, PPC Management
Don’t get me wrong Facebook, I like you as a paid advertising medium. You’re new, you’re exciting, advertising with you is quick to set up and I can reach people with a completely different approach to the way I do currently with Google, Yahoo or Bing.
That said; don’t think that just because people like you, you don’t have to put any real effort in – the honeymoon period will quickly run out if that is the case! If you want to improve, please take on board my (and no doubt many other advertiser’s) views and feedback: (more…)
Friday, March 19th, 2010
Google Adwords, PPC, PPC Campaigns
We’re all familiar with the option to select Google’s Search Partners as an available network in addition to Google Search. However, how many of us actually break down our click data by each network to assess exactly what results we see from both?
As this blog may demonstrate, decisions you are making regarding clickthrough rate at an Ad group and keyword level could well be being made without seeing the full picture. Making decisions in PPC without fully having all data to hand, as we all know, is a dangerous and risky practice.
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Monday, February 1st, 2010
Adgroups, PPC, PPC Campaigns
In a nutshell, my approach to managing my Ad groups has always been to group similar keywords together, and if I see a subset of these keywords performing differently, split them into their own Ad group.
For example, if I was advertising Sony Digital Cameras, I may include… (more…)
Wednesday, December 9th, 2009
PPC, PPC Campaigns, PPC Optimisation
On paper, your PPC advert looks great. It’s got the phrase that people were searching for in the title, it makes some compelling arguments for why people should click on your advert, and you’re anticipating a great clickthrough rate.
So you put it live, and it bombs. Your clickthrough rate is horrific, and you’re left wondering why….
The problem is that your advert looks good on paper, but adverts don’t run on paper. Your advert may be great in the middle of a blank sheet of paper, but how does it look, when there are ten other PPC adverts surrounding it? And what about the ten natural search results just to the left? Does your advert still stand out? (more…)
Friday, August 14th, 2009
Google Adwords, PPC Campaigns
There are a number of reports available at a user’s disposal on Google Adwords. Some will use these on a regular basis. Some may dabble in the odd report from time to time (you know – open them up, have a bit of a browse at the information in a scattergun approach, then the phone will ring, and it’ll be 3 months before you repeat the process all over again). And some, well, they probably didn’t know you could run reports through Adwords!
But is conducting regular reporting through Google Adwords a worthwhile or worthless practice for those in PPC? I’m sure you already can sense the opinion of this blogger – I mean come on, why would Google place so much information at your disposal if it was all pointless and added no value? Regular reporting is an incredibly worthwhile practice, but it is essential that you know what you are looking for, and when you find it, knowing what you are going to do with that information.
So what sort of reports should we be running on a regular basis, and why are they so valuable?
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Don’t get me wrong Facebook, I like you as a paid advertising medium. You’re new, you’re exciting, advertising with you is quick to set up and I can reach people with a completely different approach to the way I do currently with Google, Yahoo or Bing.
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