So you sell toasters, and every time somebody makes a purchase, you make £10. Your cost per sale on Adwords is only £6, so you’re making money, you’re happy with your marketing guys and everybody’s happy. But is your PPC really doing as well as you think? Perhaps not… (more…)
PPC Campaigns Blog Posts
Why Your PPC Account May Not Be As Healthy As You Think
Tuesday, January 31st, 2012Conversion Rate, PPC Campaigns
PPC Adverts: Using the Right Message at the Right Time
Wednesday, January 18th, 2012Whatever the aim and content of your PPC campaign, the truth is users respond better to different messages at different times. Understanding and acting on what your potential customers want and when they want it can really give your PPC adverts an edge over any competitors who don’t take this into consideration. (more…)
How to Challenge Your PPC Campaigns
Monday, November 28th, 2011
It’s your agencies job to ensure that your PPC campaigns are structured and running as efficiently as possible, but it’s your job to ensure that your investment is being spent as wisely as possible.
Here’s a check list I’m using to make sure that my clients are getting great value for money from Epiphany and that there are no obvious areas for improvement. Run through the questions below with your PPCer to make sure you are testing all avenues: (more…)
Google AdWords Expert Part Five – Optimising Your Campaign
Tuesday, May 10th, 2011Conversion Rate, Featured, Google AdWords Expert, PPC Campaigns
Welcome to Part Five of Google AdWords Expert. Missed the previous four parts? Find them here: Part One, Two, Three and Four.
So, you’ve set up a campaign, and now you want to start fine-tuning it? Understandable, though depending on your business, optimisation may mean slightly different things…
For the majority of businesses, their ultimate objective is profit - making as much money as possible. And for most of these, the purpose of their PPC campaign is the same.
There are a few cases where this isn’t true. If you have a bricks-and-mortar store somewhere, you may run a PPC campaign to get people to visit you. This would make a lot of sense if you’re selling something that people aren’t likely to buy online, such as a second-hand car. (more…)
Google AdWords Expert – Agency Secrets Revealed Part One
Friday, April 8th, 2011Adgroups, Bidding, Featured, Google Adwords, Google AdWords Expert, PPC Campaigns, PPC Management, PPC Optimisation, Quality Score
Adwords is a bit complicated. There’s no way to get around the fact. Sometimes, it feels to new users to be a minefield – you make one mistake, and it can cost you a fortune. This can understandably be quite stressful, and even off-putting to some advertisers!
Even experienced users of Adwords, such as agencies, make mistakes, and can cost their clients money and ultimately cost themselves accounts. It’s very rare that I’ve accessed an account, whether managed by an agency or by an individual, where mistakes aren’t being made.
But fear not! Help is at hand. Perhaps the most easy-to-understand, but powerful guide ever written on how to advertise on Adwords is now being serialised on the Epiphany Solutions Blog for the first time.
This is the first part of that serialisation. It gives an overview of what Adwords is, where it is and isn’t useful, and the advantages and disadvantages of PPC against SEO. Future parts will look at each aspect of an Adwords account, and show what you should do in order to deliver amazing results, and perhaps more importantly, why the account should be set up and managed in this way. (more…)
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