Pay Per Click Optimisation Blog Posts
Microsoft executive discusses playing catch-up with Google
Tuesday, November 21st, 2006
Having discussed the plans of Ask.com to take on the likes of Google last week, an executive in charge of Microsoft’s ad-funded business has done an interview with Cnet News.com about why he left Ask.com (the lack of money to put plans into practise) and joined Microsoft (lots of money, lots of potential).
Double or Treble Your Search Engine Visibility
Friday, October 13th, 2006
There is one question I often come across on Google forums and that is “if my site is listed in natural listings will my Google adwords advert disappear?” the short answer is no. If you advertise on a keyword that you also appear for in natural listings your advert will be displayed.
So are marketing managers [...]
Giving control back to the customers is the future for advertising
Thursday, October 12th, 2006
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from [...]