Pay Per Click Optimisation Blog Posts

The Search Marketing ‘Remix’

Monday, October 22nd, 2007

Having sat on both sides of the fence it can be easy to see why many marketing agencies offer faux search marketing services, white labeling third party suppliers for the ‘greater good’ of the client. The attitude of we control media spend, ergo we control you…’Let’s not confuse things’
The question that begs to be answered [...]

Posted in Account management, Out Sourcing, Paid Search, Pay Per Click Optimisation, SEO, Search Engine Marketing, Search Engine Optimisation |

5 hot tips to turn the heat up on your AdWords campaign

Wednesday, March 14th, 2007

To bid or not to bid, that is not the question
A short time ago in a city not so far away (from Leeds anyway) i came up with what i felt was the Killer App for AdWords. This was a long time before i’d come across the long tail concept, chris anderson’s blog and my [...]

Posted in Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation, Sponsored Links |

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |