Pay Per Click Management Blog Posts
Giving control back to the customers is the future for advertising
Thursday, October 12th, 2006
An interesting post from Lucinda Holt on the Commerce 360 blog, this week. She discusses the way online marketing is moving, as well as making some predictions for the future.
Essentially, the control of consumed media is being given back the consumer: Sky+ has got us skipping through adverts, and iPods are drawing listeners away from [...]
Search Market Figures Released
Tuesday, September 26th, 2006
The latest in search engine figures have been released and they continue to show Google’s dominance in the UK and EU markets. Google have a 72.8% share of all EU searches, this figure is reportedly higher in the UK. This means that having efficient & effective Google Ad words campaigns is critical. With 72.8% of [...]
Ebay, Skype and Google partner in a Click-to-Talk initiative
Thursday, September 14th, 2006
Another day, another Google initiative. This time, they’ve announced a partnership with Ebay to be the exclusive provider of text based adverts outside the US. But more interestingly, they’ve launched a ‘click-to-call’ advertising deal whereby a user can click on a link or icon within a product or service advertisement to initiate an Internet voice [...]