A:B Advert Testing – A Cautionary Tale
Wednesday, February 28th, 2007Apologies - this blog is being updated.
Archive for the ‘Pay Per Click Advertising’ Category
Multivariate Testing On PPC Adverts
Thursday, February 22nd, 2007Apologies - this blog is being updated.
A:B Advert Testing – Is Statistical Significance Over-Rated?
Wednesday, February 14th, 2007Apologies - this blog is being updated.
Web 2.0
Thursday, December 14th, 2006Web 2.0 - What is it?
A phrase coined by O’Reilly Media in 2004 refers to a
supposed second-generation of Internet-based services — such as social
networking sites, wikis, communication tools, and folksonomies — that let
people collaborate and share information online in previously unavailable ways.
O’Reilly Media, in collaboration with MediaLive International, used the phrase
as a title for a series of conferences and since 2004 it has become a popular
(though ill-defined and often criticised) buzzword amongst certain technical
and marketing communities.
Microsoft executive discusses playing catch-up with Google
Tuesday, November 21st, 2006Having discussed the plans of Ask.com to take on the likes of Google last week, an executive in charge of Microsoft’s ad-funded business has done an interview with Cnet News.com about why he left Ask.com (the lack of money to put plans into practise) and joined Microsoft (lots of money, lots of potential).