Archive for the ‘Pay Per Action’ Category

Google Adwords CPA model launches

Monday, September 24th, 2007

Tonight Google have launched their new CPA model that we have been hearing about so much.

The new ‘conversion optimizer’ tool as they are calling it will ask you for a maximum bid and attempt to optimise your adwords campaign to hit this target. It will only work on campaigns that are seeing at leasts 300 conversions per month but it sounds interesting.

The only downside we can see is that we can all hit low cpa’s by dropping our bids and only bidding on very specific keywords, how it takles volume conversions is another thing!

Let us know your thoughts….

Google announcement here: CPA Targetting

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