Pay Per Action Blog Posts
Automatic Matching – I Can Hardly Contain My Enthusiasm
Posted by Steve Baker on Thursday, March 20th, 2008 in Automatic Matching, Budget Optimiser, Campaign Optimiser, Expanded Matching, Google Adwords, Optimised Ad-Serving, PPC Campaigns, Pay Per Action, Preferred Cost Bidding, Standard Delivery Method
Google are currently beta-testing a new service, called ˜Automatic Matching’. The premise is simple , if you aren’t spending your complete budget, then they will show your adverts on searches that you aren’t bidding on, if they think it will be successful. On the face of it, this may sound like [...]
Automatic Matching – I Can Hardly Contain My Enthusiasm >>
When The Adwords Sweet Spots Turn Sour…
Posted by Steve Baker on Thursday, October 18th, 2007 in Advert Text, Bidding, Content Network, Google Adwords, PPC Campaigns, Pay Per Action, Testing
When The Adwords Sweet Spots Turn Sour… >>
Google Adwords CPA model launches
Posted by Shane Quigley on Monday, September 24th, 2007 in Google, Google Adwords, PPC, Pay Per Action
Google Adwords CPA model launches >>
A:B Advert Testing, A Cautionary Tale
Posted by Steve Baker on Monday, July 9th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing, A Cautionary Tale >>
A:B Advert Testing – Is Statistical Significance Over-Rated?
Posted by Steve Baker on Friday, June 29th, 2007 in Adgroups, Advert Text, Google Adwords, Pay Per Action, Testing
A:B Advert Testing – Is Statistical Significance Over-Rated? >>